Category: Marketing Talk
Avoid the Trap That Conquered Alexander the Great
When Alexander (the artist later known as Alexander the Great) was a kid, his mother told him that he was the son of Zeus, who had impregnated her while in the form of a snake. Barring any physiological explanations, which frankly I don’t want to think about, this had to be a pretty heady moment […]
The weapons are ahead of the tactics
For as long as I can remember, I have been enchanted by the Civil War. I have found it morbidly fascinating that families could split up and kill each other, and yet armies across rivers would chat about how much they wanted to go home. I have always been enamored of Abraham Lincoln, and find […]
How Social Slam 2012 Rekindled My Love of Social Media
As some of you may have noticed, I’ve been kind of struggling with the online world for the last 6 months or so. I’ve been feeling a little bit at times like I’ve been flailing about here on ye olde blog. I have been let down by some folks, and…well, I’ve just not really felt […]
Myth: Opens are the best way to measure email marketing success
You’d heard all of the rumors. Marketing is dead. B2B is dead. Computers are dead. Email is dead. Pretty much everything has been declared dead. Despite all of this, however, you did the unthinkable and started an email marketing campaign for your company. Today was the big day. The email was proofread and checked in […]
What bloggers could learn from Jim Abbott
Have you ever heard of Jim Abbott? He was a pitcher during the years of my youth, first for the California Angels (that team that has nothing to do with LA, Oakland, San Diego, or San Francisco), and he pitched for a few other teams including the Yankees. This may not seem all that extraordinary […]
Myth: Nothing is off limits on a corporate blog
It’s a bright and sunshiny day and you’re on your way to meet a prospect. You have your company’s portfolio, you’ve dressed the best way you know how, and you even brushed your teeth and combed your hair. You have so many butterflies you’re thinking about donating all of them to an arboretum. Then suddenly […]