Marketing Talk
Avoid the Trap That Conquered Alexander the Great
When Alexander (the artist later known as Alexander the Great) was a kid, his mother told him that he was the son of Zeus, who…
The weapons are ahead of the tactics
For as long as I can remember, I have been enchanted by the Civil War. I have found it morbidly fascinating that families could split…
How Social Slam 2012 Rekindled My Love of Social Media
As some of you may have noticed, I’ve been kind of struggling with the online world for the last 6 months or so. I’ve been…
Myth: Opens are the best way to measure email marketing success
You’d heard all of the rumors. Marketing is dead. B2B is dead. Computers are dead. Email is dead. Pretty much everything has been declared dead.…
What bloggers could learn from Jim Abbott
Have you ever heard of Jim Abbott? He was a pitcher during the years of my youth, first for the California Angels (that team that…
Myth: Nothing is off limits on a corporate blog
It’s a bright and sunshiny day and you’re on your way to meet a prospect. You have your company’s portfolio, you’ve dressed the best way…