Marketing Talk
The downside of making your own game
So I finished chapter two of Trust Agents. The chapter is about “making your own game.” Brogan and Smith give a lot of examples how…
There are times when (gasp) advertising is inappropriate
When it comes to the news, I generally have become a “hide my head in the sand” kind of person. When Brian Williams or Jim…
There’s no ROI in Analytics
I was watching Avinash Kaushik’s webinar on multi-channel analytics today and saw a question pop up regarding whether ROI can be figured out based on…
The Anti-Case Study
I’ve noticed something about business folk. We are a boastful bunch. We are all about case studies, testimonials, retweets, recommendations, comments, “likes,” and providing the…
does efficient = good?
I “attended” a very very interesting webinar today. Jason Baer was the host, and it was about how to integrate “Social and email.” There was…
The evil twin dilemma
I was looking through Twitter posts this morning, as I am wont to do, and I saw a post from an account labeled BPGlobal. The…