Marketing Talk

Editorial Calendars aren’t just for print anymore

It’s always nice when you find out that something you’ve been thinking about and even talking about has crossed the mind of an expert. For…

What’s so funny about proofing, editing, and proofing again?

 I was watching a really impressive webinar today. Very good points that I haven’t heard anyone make, at least in my sphere of knowledge and…

Why not discuss a revolution in ROI?

 A couple of days ago, Jay Baer, who is one of my favorite social media gurus, wrote a blog called “Are you Slow Enough to…

Linking the Tactics, Using the Buffalo

About 3 years ago, all of the talk was about “integrated marketing.” Maintain a common aesthetic across all of your marketing channels to increase the…

I’m a little iffy on this new Facebook

A long time ago…maybe, say, 3-4 weeks ago, back in the good ole days, a company could create a “fan page” on Facebook and advertise…

#14: You *can* DIY, but should you?

 There’s not a whole lot I lament missing when it comes to The Middle Ages. That whole “the more you enjoy yourself the more you…