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Musings

Run fast or run long

by Margie Clayman

This coming Saturday, I am going to be facing quite the conundrum. My training schedule indicates that I should run/walk for 8 miles, which is the longest I’ve ever done – I just did six miles the last 2 weeks in a row. A two mile leap is a pretty big one. I was nervous about jumping from five miles to six. I’m really nervous about jumping (or limping, as the case may be) from 6-8.

But here’s the real complex thing about all of this training. You have to make a choice every time you go out about how you are going to approach your run. You can test your endurance by trying to run at a steady pace for as long as possible. You can try to just get through the distance you want to reach at whatever pace you can. Of course, you can also try to go as fast as possible. Now, I’d like to say that I try option 1 or option 2, but I run with my RunKeeper app going on my Iphone, and that persistent voice tells me what my average pace per mile is, and I have to admit, I get competitive with myself. However, with 8 miles looming before me, I’m thinking speed may not be what to strive for.

Two years into blogging

My friend Nancy Davis is going to be celebrating her one-year anniversary soon, and while I was cheering for her, I remembered my anniversary is coming up soon (April 18th, in fact). Two years seems like both a long time and a short time. A lot has happened in the last two years, that’s for sure. I mean, heck, how many platforms have I used in 24 months? That’s dizzying in and of itself.

But looking back, I can see that when you start a blog, it’s very much like starting to train for a marathon. When I started out, I decided I would try for endurance. I was going to do a blog post every day for 100 days in a row. I think I got to about 27, for what it’s worth. My posts were not very good, as I look back on them. I don’t know that I was getting much out of writing – I was dipping my toe in and seeing what it would be like to write a post every day.

After a while of trying that, I decided that I would just sort of go at my own pace. But then I noticed a lot of bloggers I admired were pumping out two posts a day. This was the speed part of my training. I would try to publish one post at around 3 AM and another at around 3 PM. This was, just like going for speed in marathon training, a very swift way to reach burn-out mode.

Now, I’m kind of lollygagging my way through blogging. When I have an idea, I march on over and type it up. If I don’t have an idea for a day or three, I don’t get all sweaty like I used to. The world, as it turns out, can do pretty okay without a blog post from me. You see, I’m still running the blog-a-thon. I’m still here. But I no longer care about the speed or even the day-to-day endurance. I just care that I keep going, keep reaching milestones, and continue to stay in the game.

I’m thinking that might be how I approach my 8 miles on Saturday. Getting it done without serious pain is the ultimate goal. In the end, if you’re not super competitive, it doesn’t matter as much how long it took you to finish the marathon. It just matters that you cross the finish line. The finish line might not be so evident in the blogging world, but you have goals. You have milestones you want to reach. When you reach those, no matter how long it takes, you have experienced success.

Or am I just trying to be a running slacker? What do you think?

Image Credit: http://www.flickr.com/photos/eleftheriag/357396442/ via Creative Commons

Filed Under: Musings

I don’t have a “thing”

by Margie Clayman

The other day, I realized I have a bloggy problem. I realized this while I was out shopping with my mom and we were talking about clothes. She said, “I think this would be a good look for you.” I said, “Eh, I don’t know. I don’t think that’s my style.” “Well, what is your style?” She asked.

I think the crickets answered before I did. I may have responded, “Look over there! It’s Elvis!”

Then, something even worse happened. I realized that just as I don’t have a fashion style per se (Pants and shirt pretty much cover it, errr, me), I also don’t have a blogging “thing.”

You know what I mean, right? Like, you know that if you go over to pushingsocial.com you’re going to get great blogging advice along with some advice that carried over into other social media platforms. It’ll be actionable and strong. You know that if you visit with Lisa Petrilli, you’ll get to learn about leadership. You know that if you go visit other bloggers, you’ll get, generally speaking, a certain kind of post within a range of topics. They have a “thing.”

I have no “thing.” I never have had a “thing.” From the very start, I had the word “Musings” in my blog title. That should have been a sign that I was confused. Instead, I concentrated on the alliteration. I like alliteration. Don’t you?

So I’ve been grappling with this. Do I need a thing? Cuz I mean, the thing is, I get kind of bored. I don’t like ruts. Well, in some cases I do, like I generally like to eat and sleep at the same times. I’m almost like Rain Man in that regard. But blogging? I like to write about whatever pops into my head, which could be anything from the fact that I don’t have a “thing” to the fact that women still are fighting against that ole glass ceiling to my reaction at reading a great book that has nothing to do with anything else.

Do I do this at my peril? Does one need a thing?

I think about other bloggers I read a lot like Danny Brown and Mark Schaefer and Rufus the Dogg – they seem to cover a lot of different topics and they seem okay with that.

Is  this much ado about nothing, or should I be worried?

If I was on a soap opera, I’d announce that I was heading to California to find myself. I wonder what the bloggy equivalent is. I reckon it’s this – what do you think? Do you have a bloggy thing? Do I need a bloggy thing? Or is my thing just not to have a thing?

I look forward to your thoughts!

Image Credit: http://www.flickr.com/photos/coincoyote/18848964/ v ia Creative Commons

Filed Under: Musings

Blinded by the Mission

by Margie Clayman

Come on in and take a seat. I’m going to tell you a story.

Since January 1st, 2012, I have been on a mission. I decided that I was going to set the extremely ambitious goal of finishing the Akron Marathon in late September. Now, that’s not saying I’m going to run the whole thing or that I’m going to even try to be competitive. I just want to start at the starting point and still be alive at the finish line. No one could be more shocked at this goal than me. I’ve always HATED running. Back when I was a kid and we’d have to run a mile in gym class, I’d stop a few minutes in. I wouldn’t even try to walk it because it felt embarrassing. I would just tell the teacher my side hurt (which was true) and I’d sit it out. But my goal for 2012 was set. I was going to get in shape and I was going to do a marathon.

I’ve been training pretty darned aggressively all year long. There is a certain pattern to the work-outs. One week emphasizes cross-training a bit more, one week concentrates on strength training a bit more. I’ve gotten to the point where I can walk/run 6 miles and not completely collapse in agony. All well and good, certainly.

Last week, the plan was that I was going to go up to the art museum with my parents, and we were going to get a pretty early start. I was slotted to do 6 miles and I knew I probably wouldn’t do it after walking around a museum all day, so I got up early and gave myself an hour and a half to complete my goal. It was pretty chilly, rather rainy, but I had my eyes on my mission, so I went on ahead. Things went pretty swimmingly too, till about 2.5 miles. I was taking a walking break and reached a point in the lap I was in where the ground was pretty darned slick from the rain. I was trying to walk fast so as not to lose time, but I thought I was being careful. Suddenly, I found myself on my right knee, my right hand flat on the ground, and my water bottle rolling away as if to avoid being collateral damage.

At that point, I felt rather pouty. Not only does falling down hard kind of hurt, but this was really messing up my whole plan. What if I couldn’t finish? What if it took me too long and I threw off the whole day? I got up and finished up pretty much on time. I did not really take inventory of whether I had injured myself. There was no time. I had my eyes on my mission.

Fast forward to almost a week later and I am still suffering from the ramifications of that fall. It seems I put my right arm out of whack a bit. My left knee is really sore, so I’m thinking I twisted it. Because I didn’t stop and evaluate my situation after falling, I probably made things worse for myself. But I was on a mission, and I wanted to complete it.

Is your mission blinding you?

In the online world, we see all kinds of advice for entrepreneurs. Don’t worry about failing because you can learn so much, right? Keep plugging ahead. You always have your kids but your business needs to be nurtured. That company needs to grow. You need to meet your goal for success, right? You’re on a mission, and you want to complete it.

But what are you missing along the way?

Maybe a really valuable team member resigned to go somewhere else and you’re finding it difficult to replace everything they did. But you keep plugging away. Maybe you had the worst month in company history, but you can’t take the time to figure out what happened. You’ll just beat it next month, that’s all. You have to. It’s part of your mission. Maybe you suffered a PR disaster. But you don’t have time to go back and fix that. You’ll catch it on the flip side, when you take a breather. Right now you’re plugging ahead. You’re on a mission.

As long as you keep on running, a little spill here or there won’t matter, right?

Except one day you realize your company’s knee is twisted or your own health is deteriorating, and you realize, “Huh, actually…I can’t keep going on the way I’ve been going. I’ve got some real problems here.”

The mission isn’t everything

Having goals is great. I’m nothing if I’m not a goal-oriented person. And being dedicated to your goals- hey, I’d have it no other way.  But sometimes there are things more important than that myopic mission view. My knee and my wrist are telling me I need to take a short break from my mission before I do worse harm to myself. What is your company (or your life) telling you? What pitfalls are you setting up for yourself as you walk past danger signs towards your one and only end-goal? What weaknesses could be fixed if you just took the time to stop and fix them? Or just to evaluate them?

Is your mission blinding you? Is it time for you to take a step back and evaluate where you are?

I’d love to hear your thoughts!

Image Credit: http://www.flickr.com/photos/cori_m/6596284261/ via Creative Commons

Filed Under: Musings

Don’t lie

by Margie Clayman

Everyone these days seems to have a lot of advice about how you can find success in the online world. There’s advice about how to create compelling content. There’s advice on how to get the best results from Twitter, Google Plus, Facebook, and Pinterest. There’s advice on how to make loads of money using affiliate marketing, and there’s advice on how to create a compelling email campaign.

The best advice I have to offer can be boiled down to two words. Two small words.

Don’t lie.

Every problem I’ve seen in the online world could have been avoided had the folks involved heeded this advice.

Don’t lie.

Don’t tell me you’re interested in community building if you’re having someone else communicate for you.

Don’t say you’ll do something if you have no intention of doing it.

Don’t say you like someone only to turn around and bad-mouth them to other people.

Don’t lie to yourself about what you know or about what you are capable of, and don’t lie to other people about that either.

Don’t offer false advice because you don’t have the real answer.

Don’t offer advice that you don’t follow.

Don’t lie.

Even if the truth may hurt. Even if you are afraid people might think less of you. Even if the lie is so much more attractive.

Don’t lie to me. Don’t lie to other people.

And most of all, don’t lie to yourself.

That is the most straight path to online success and contentment I can think of.

Image Credit: http://www.flickr.com/photos/juehuayin/4654551155/ via Creative Commons

Filed Under: Musings

Avoid the temptation to write something popular

by Margie Clayman

The world of blogging sure does seem to be getting more and more…echoey. Whether I’m looking at blogs I’m subscribed to, blogs I happen upon, or blogs I’m connected to in other ways, the following seem to be the main areas of focus:

1. Content Marketing – any angle of content marketing!

2. Pinterest

3. Google – whether it’s G+, SEO, etc.

4. Facebook timeline

There’s certainly nothing *wrong* about any of these topics. They’re all important. Well, Pinterest I’m still debating about, but generally, they’re all important. They all could be useful. But there’s just SO MUCH about each of these 4 topics. I find myself getting kind of bored.

Of course, it’s easy to understand why this happens. If you look at any of these posts, they seem to get a lot of comments, a lot of “buzz.” They are the hot button issues of the day, so Google loves them, the retweeters love them – it’s easy to get traffic when you’re writing about a topic that (in an MC Escher kind of way) is already on everyone’s mind. Even more, if a big name blogger has blogged on the topic and you link to their post, you might get on that person’s radar. It’s a self-fulfilling echo chamber of a problem.

In the face of all of these similar posts, I’m finding that I want to write about something entirely different. If my readers can find 15 posts in a second about one of these topics, do I really need to add a 16th for consideration? And am I really going to do a better job of covering something like Content Marketing when there’s a whole host of people writing for the Content Marketing Institute? Somehow, I am thinking maybe not.

At some point, writing the popular post may become the same thing as writing a post that isn’t the most valuable thing you have to offer. The information can get more and more diluted. A quote of a quote of a quote can get tired and meaningless. You might get more traffic, but the readers may be less appreciative of that which you are offering.

Is that a good trade to make?

Now of course, everyone has their own perspective on things. There’s a lot of debate about Pinterest. There’s a lot of debate about Google and Google Plus. There’s even a fair amount of debate about how useful Facebook’s Timeline feature is. But with so many people offering their perspectives, is it essential that you add yours to the mix? Will that extra drop of water change the ocean for the people you are trying to serve with information?

Maybe it’s just me, but it seems like the blogosphere is becoming more about outdoing each other on the same topic rather than actually offering information about … something else. Maybe that’s just the nature of the beast, but it seems like diminishing the value of our own content just to get more eyes on that content is a silly trade.

What do you think?

 

Image Credit: http://www.flickr.com/photos/bertozland/33402924/ via Creative Commons

Filed Under: Marketing Talk, Musings

The role of Social Media in Tyler Clementi’s death

by Margie Clayman

In September of 2010, the news came that a promising Rutgers student named Tyler Clementi had committed suicide by jumping off the George Washington bridge. The news at the time tied his death to some actions of his roommate, who had set up a webcam, caught Clementi engaging in homosexual activities with said webcam, then tweeting about what Clementi was doing. Clementi said goodbye via his Facebook page. It seemed like the whole case was something new for the world of social media to worry about – the use of social media networking sites by bullies at all age levels. More and more stories started surfacing about children who were horrifically bullied and abused online to the point where they decided to take their own lives.

This past week, Clementi’s roommate, Dharun Ravi, was found guilty of several different faults, including invasion of privacy and tampering with evidence (he went back and tried to delete some of the tweets he had sent out about Clementi and his webcam). Ravi will be sentenced on May 21st.

Here’s the thing. Even though the story originally was framed as a sort of “the evils of social media” story, I’m not 100% sure that’s really the main story. Now, it’s great that the dangers of social media were introduced, but if you look at the story as it was told during the trial, most of Ravi’s actions could have been carried out before the advent of Twitter. Indeed, many of his actions could have been carried out before webcams.

The lack of privacy in college

Here’s the odd reality about living in a dorm – you are sharing space with another person whom you may not know at all, and the space you are in may only be 20 feet square or so. You have enough room for the beds, the desks, maybe a mini fridge, and that’s about it. You shower with everyone in your hall in a lot of cases. To put it mildly, privacy is something you learn to live without during your college years. As fate would have it, these years are the years when you might need your privacy the most. It is during these years that people begin to identify themselves as individuals separate from their parents and families. They begin to explore their sexuality and all sorts of other things. Life can start to get messy, and just at that point, you’re shuffled into a tiny living area with no dividing door or curtain.

When I was in college, we didn’t have Twitter or Facebook. AOL IM was still pretty magnificent as technology went. Our campus “broadcast” system was also mind-blowingly exciting. You could broadcast a message to everyone in your dorm with one simple click. Wow! But a case like Clementi’s still easily could have happened. The walls of our rooms weren’t exactly soundproof. You saw who came into a room and who came out. It wasn’t rocket science to figure out what had happened. Add to that the intense desire to gossip, juvenile jealousies, and general twenty-something craziness and there was plenty of fertile ground for drama of the most dire kind. In fact, during my freshman year, when I lived in an all girls dorm, one woman in particular was often singled out and made fun of because other women assumed she was gay.

Cutting to the core

Perhaps the main role social media played in the events surrounding Tyler Clementi’s death is that instead of just broadcasting his actions to a group of friends or to a dorm, Ravi, by using Twitter, was essentially broadcasting something veyr personal to everyone in the world who could see his tweets. This amplification of what could easily happen on any campus in the world is certainly a problem, but to my mind the priority remains the bullying itself. The webcam is something that existed beyond the realms of social media. The sense of discomfort Ravi clearly felt that homosexual relations were going on in a room he also lived in is something that we should talk to our kids about. And of course, there is the question as to why Tyler Clementi’s wish to have a new roommate after he discovered Ravi’s actions was not granted. Maybe college dorm counselors need to be trained in new ways when it comes to intervening in complex situations like the one Clementi and Ravi were involved in.

None of these things corresponds directly to social media though. Social Media is merely the amplifier of offline actions.

I am not sorry that Clementi’s death caught so much attention in the online world. I am not sorry that his tragic case made people question whether social media is truly safe for our young people to use. I’m not sorry that the case raised questions like social media privacy – when should a parent stop monitoring their child’s social media world?

But I think there are OTHER issues that may be just as weighty. Is there a better way to house students on college campuses? Is there something amiss in our society that Ravi could put up a webcam and not think he was invading anyone’s privacy because the webcam was up in *his* room?

We are living in complex times, and our young people seem to be in danger of bearing the brunt of it. That is the overriding concern. Social Media is just a small piece of the puzzle.

Do you agree?

Image Credit: http://www.flickr.com/photos/dborman2/3258371445/ via Creative Commons

 

Filed Under: Musings

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