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Are you locking out blog subscribers?

by Margie Clayman

For as long as I have been blogging, I have been terrible at subscribing to peoples’ blogs. I had a lot of concerns about it. For example, would I just go to those sites and never find anybody new? Would I get so far behind that I would just do what so many have done and delete the whole mess?

It was quite an interior battle. However, today the stalemate broke. I decided I am just plain tired of missing blog posts, or coming in so late that I am comment number 7 million. By that time, there are too many comments to read every single one and yet you kind of have to so you don’t become “that person” who repeats what has already been said 7 times. It bums me out. Therefore, I proclaimed today “National Subscribe to Blogs Day” and I became the first (so far as I know) to celebrate.

In the process of going through the online world and finding blog posts I wanted to subscribe to, I encountered a lot of roadblocks in my way. I wanted to share those with you so that you can make sure people find it really easy to subscribe to your blog posts. I mean, I was out there with the PURPOSE of subscribing. Many people will only opt to describe after they’ve read a post of yours they like.

With that said, here are some important things to look out for.

1. Hard to find or hard to identify subscribe buttons

I know the temptation on your blog sites is to get really creative with design, but there are some things that should probably remain really boring and plain. Your subscribe button falls into that category. I should not have to guess where the button is. I should not have to look for it either, because…I probably won’t. Have it out there. Be loud, be proud.

2. Technology that doesn’t work

On a lot of blogs that I tried to subscribe to, the RSS button took me to an XML code page that was worthless for my cause. This happened in Chrome but not in Safari. However, in Safari, the only way to subscribe via email was to use a program already on your computer (for me, Mac Mail). I was using my Gmail account. I lost patience and did not subscribe to those sites. It was taking too much time to figure out. Test your subscription options yourself and make sure they are working the way you want them to.

3. An email icon that takes me to your contact page

On a few websites, the icons are a little confusing/misleading. On some sites, the email icon is a subscribe button. On others, it stands for “Email me.” On some sites the RSS button is just for readers while on others it also offers the email option. Don’t make your potential subscribers guess what they should click on. Gently guide them to the promised land of subscriber happiness.

4. Buried buttons

Related to point number one, but a surprising number of sites had subscribe options that were buried way down under the page. To me, this is a higher priority than the people who have “liked” you on Facebook. The people who engage with you on your blog and who are willing to read your ramblings whenever you write them are pure gold. Move those buttons up, up, up.

5. Invite people to subscribe, but don’t be pushy

One thing I don’t do enough is making the ask. When I was working on my engagement series last year, I made a point of mentioning now and then that you could subscribe to keep up with the series. Guess what? My number of subscribers increased by about 100%.  When I stopped making those reminders, my number of subscribers stopped growing as fast. Not much of a mystery, right?

With that being said, I’m not a huge fan of the 20-sentence-long invite to subscribe that some folks have at the bottom of every post. I suppose it makes sense, but it drives me nuts. Be gentle with me. I’m fragile.

Have you checked out your blog site as if you were a visitor and not, well, you? Have you clicked your subscribe buttons to make sure they are working? Are your subscribe options super easy to find?

What other important things are there to look out for when it comes to building your subscriber list?

Oh, and by the way, if you want to subscribe to my posts, the subscribe buttons are right over there, in the upper right-hand corner 🙂

 


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Image Credit: http://www.flickr.com/photos/documentarist/473086629/ via Creative Commons

Filed Under: Marketing Talk

Why there will never be a Margie Clayman Facebook Fan Page

by Margie Clayman

I’ve been hearing a lot lately about how people really need to start their own personal fan pages on Facebook to be really effective. I’ve been pretty good about holding my tongue, but darn it all, I just can’t hold it in any longer.

I think fan pages for people are really, really stupid.

Now understand, I am not saying that fan pages on Facebook are stupid. I am not saying that a fan page for a book, an entity, a school, or sleep is stupid. Well, ok, maybe a fan page for sleep is *kind of* stupid. But there will never be a Margie Clayman fan page on Facebook. I don’t care how famous you are or how many followers you have on Twitter. The concept of a fan page for a person kind of makes me get a headache.

Why?

Well, here are some thoughts. You tell me if you agree or not.

Isn’t your profile on Facebook kind of a fan page already?

Let’s talk about a personal page on Facebook as it exists right now (it’s likely to change in the next five minutes or so, of course). OK so, you have your bio information. You have pictures of you, your family, your pets, foods you’ve eaten, clothes you’ve bought, and maybe some random anteaters you’ve seen. You have links to your blog site, probably mentions of where people can find you elsewhere in the online world, and you have friends. Oh so many friends.

What else could you want in a “fan” page? I’m all for changing Facebook’s name to Fanbook, in fact. Think about it for an instant. Aren’t we sort of assuming people we friend on Facebook are fans? Who but fans would put up with some much information about, well, us?

“I need to be myself. I’m creating a fan page.”

I’ve seen this a lot over my tenure in Facebook world, and I have to say I don’t really understand this line of thinking. The rationale is that your personal page is for people you’re really close to and then your fan page is for the drivel. I meant, the fans. Your acquaintances.

I have a few problems with this. First of all, if you create a fan page and close off your personal page, that’s just going to raise questions. What are they saying on their personal very public no privacy Facebook page that they aren’t willing to say out in the open? Second of all, why is that person part of their personal profile but I’m just limited to fandom?

More disconcerting is this thought that if you “lock down” your Facebook profile, you actually have privacy. I worry for people who post extremely personal things on their Facebook pages. That status update about how much you hate your job can be shared. It can be copied and pasted. It can show up in someone’s “ticker.” If your concern is privacy, the best path is to avoid saying anything that could be embarrassing. A fan page will not help you in this endeavor, nor will a million lock-downs on your Facebook account.

Fan pages are by nature 1-way communication channels

If you are a “fan” of someone or something on Facebook, the page is really all about them. You are merely a fan, a bystander, an innocent marauder in a world that is not really yours. What fun is that? How is that web 2.0? Especially if you’re a fan of a *person* who is doing status updates about how important being human is? Doesn’t that make ya scratch your head a little bit? It confuses the heck out of me.

I highly prefer the way things work on my personal page. I post things with the understanding that everything is up for conversation or even debate, so long as it remains somewhat civil. And decent. I want to invite people to converse with me in more than 140 characters. I don’t want to feel like Moses coming down the mountain, ready to deliver my next status update to my adoring masses. Yeck.

Fans versus Friends

Even though the word “friend” is used rather loosely these days, isn’t it more comforting to think that you have 500 friends versus 500 fans? Maybe that’s just me, but having “fans” makes people seem so distant to me. Oh, I’m just a fan. I’m here to adore you. If we’re friends, I feel more open to conversing with you, and assume you feel the same way about me and the rest of the poor plebeians you’re deigning to friend. The doors are open. And even if we aren’t, I can feel like we’re on even ground.

Am I way off base here? Obviously each to his or her own, but I just don’t understand this concept of “fan pages” for individuals.

What am I missing?

Image Credit: http://www.flickr.com/photos/subcow/280962961/ via Creative Commons

Filed Under: Marketing Talk, Musings

The death of the 3 AM conversation

by Margie Clayman

When I was in college, “Social Media” as it exists now didn’t really well, exist. In fact, on my very first day of college, when I sat down to email my family, I realized I really had no idea how to email people. By the time I got to be a junior and senior, pretty exciting things were going on. Livejournal was born. Amazing technology like AOL Instant Messenger and ICQ was the big rage. I mean,  I could talk to my friends over summer vacation without jogging up a big phone bill. Amazing! But Twitter, Facebook, blogging? Eh. Hadn’t really caught on, at least not in the circles I was in.

I am really thankful for that.

A lot of my time in college was spent getting to know people. We’d have long talks that would start at midnight and really get going around 3 or 4. Sometimes a person would ping me via IM or via our campus’s broadcast system and ask if I was awake. When I’d say yes I’d hear a light knock on my door and we’d start talking about whatever was bothering them.

I wonder if college kids do that as much now.

As I got to know and talk to more and more people, I realized there was a pattern that I identified as the “3 AM conversation.” After awhile going over sort of trivial things, often times, due to fatigue or who knows what else, people would suddenly start talking about things that they didn’t normally talk about. I’d find out that this person I knew had been abused as a child. Maybe they had tried to kill themselves. Maybe a past girlfriend or boyfriend had been lost due to suicide. Maybe they had had health problems when they were young. And I would share my stuff too. We’d sit there and talk about all of this pretty heavy stuff, give each other a hug, and then either finally go to sleep or decide to take a 5 AM trip to McDonalds.

Everyone, even the people who seemed the happiest, had a 3 AM conversation topic.

Nowadays, with the capacity to share everything and anything with hundreds or even thousands of people, I wonder if people still have these 3 AM conversations. I wonder if people still feel ok about sitting down with a friend and saying, “Hey, look, this is on my mind.” I wonder if people still feel like it’s cool to unburden themselves in an environment where they know the worst that will happen is they’ll be surrounded with knowing glances and possibly Chicken McNuggets.

Sure, with a blog post you can reach a lot of people, but I’ve noticed something about those really personal blog posts. No matter how much they may break my heart, no matter how much I care about the blogger, it’s not the same. Sitting there and typing how much you care about that person in a little dialog box is not the same. Even writing an email, which is more personal, is not the same. When someone is lifting up a bandaid, you don’t want to keep them waiting for 7 hours while they wait to see if anyone cares. And what is the right response, anyway? I’m never sure. Do I pour my own heart out in a comment box? Do I say everything I want to say, like, “Wow, I can’t believe that happened to you because you are so dear to me”? Do I let it pass and figure that the person probably feels better now that they got that off their backs? Do I share the post, which always seems to demean the importance of it?

Can you differentiate the really good listeners when you get comments on a blog post that is about something painful? Can you distinguish between the caring people and the people who want to get noticed on a post they feel will get a lot of attention?

Do you know that I would really listen if we were face-to-face and you were having a problem?

Technology is amazing. The blogging experience is amazing. But I’m not sure I can be happy about blogging replacing those 3 AM conversations. Even if, in my old and wizened 30s, 3 AM may now be, like, 1 AM. I worry that the authors of these personal blog posts will be left feeling empty because getting comments is not the same as getting immediate in-person feedback and understanding. I worry that I will become immune to such posts because I don’t hear the voice. I don’t see facial expressions. I just see words and whatever mood I care to reflect onto them.

I guess I just want to say that while a lot of people are using the online world to call for help, that may not be the only or the best pathway. Even though it’s hard, calling someone, skyping, “hanging out” on G+….these things may be better if you’re having a hard time. Getting that immediate response, that personal response, without all of the “social media crap” that can surround personal posts, may be better for you. Hearing legitimate care in one person’s voice may be more soothing than receiving 100 retweets. In fact, I’m rather certain of that.

Just because you *can* share your troubles online does not always mean that that will be the most helpful road. And if you are going through a hard time, I wanted to just nudge you and say, “Hey…there are other ways to reach out to people who can give you genuine and 100% legitimate care.” Reach out and revisit that 3 AM conversation.

And take care.

Image Credit: http://www.flickr.com/photos/franciscoiurcovich/3550150437/ via Creative Commons

Filed Under: Musings

Some Social Media Observations Via Princess Bride

by Margie Clayman

A few days ago, my pal Jason Konopinski and I were talking via “The Twitter” when we suddenly started swapping quotes from the Princess Bride. Jason suggested that I write a blog post encapsulating some of the wisdom we were hitting upon in that conversation, so here is my best shot. I hope you enjoy!

1. “I do not think this word means what you think it means.”

When Vizzini, Fezzik, and Inigo Montoya are stealing away Buttercup, Inigo Montoya keeps noticing that the “Man in black” is following them, to which Vizzini responds repeatedly, “inconceivable.” Vizzini seems like a wise man, but Inigo is just not quite sure that this word is being used 100% properly.

I don’t want to be a jerk, but using this quote online could come in handy.

2. “Yes, you’re very smart. Shut up.”

Little Fred Savage keeps telling his grandfather that he has a pretty good grip on the plotline. At one point he even uses those dreaded words, “See, I told you!” His grandfather says the above quote in response.

Again, I think this could come in handy at times. Sometimes people say things as if these observations are the most profound thoughts in the world. Smacking them down in a firm yet funny way isn’t a crime. Right?

3. “Do you have six fingers on your right hand?” “Do you start all conversations this way?”

Sometimes, especially via Twitter direct messages, I get really weird introductory comments or questions. People sort of act like they’ve known me for a million years, yet in trying to give that sense they actually show how really far off they are. I think I’m going to start responding with, “Do you start all conversations this way?”

4. “Life is pain, princess. Anyone who says otherwise is trying to sell something.”

Now, sometimes people who say otherwise are just trying to cheer you up, but I always crinkle my nose at least a little bit when someone tries to tell me that there are unicorns flying around outside. Now you can get flying unicorns too, for just $150 a unicorn!

5. Buttercup, after kissing the king’s cheek: “Because you have always been so kind to me, and I won’t be seeing you again since I’m killing myself once we reach the honeymoon suite.” The King: “Won’t that be nice. She kissed me, ha, ha, ha!”

Have you ever encountered people who don’t *really* seem to read an entire blog post but have a response they really want to leave for you? Or maybe you say something to someone and they respond with something that seems entirely about them and maybe entirely out of place? Yeah. That.

6. Prince Humperdink: “That may be the first time anyone has DARED to insult me.” Westley: “It won’t be the last.”

I have noticed over my tenure in the online world that the people who feel they are most above reproach are actually the ones who tend to get their butts handed to them the most, whether it’s on Twitter or via the dreaded bloggy call-out. Prince Humperdink certainly thinks he is too good for this world, and Westley most certainly does not let him feel that way for long.

7. “He’s only *mostly* dead.”

This of course is a quote from Mad Max, and I think I’m going to use this retort throughout 2012 whenever someone notes that email, print, television, mobile, the interwebz, or anything else is dead. It’s only *mostly* dead. Which means, of course, that it’s partially living.

8. “REOS’s? They don’t exist.”

Westley tries to comfort Buttercup regarding her fear of rodents of extraordinary size by convincing her that they don’t really exist. Of course, he has already spotted the REOS that is stalking them, so his effort to comfort or help Buttercup actually results in her being blind-sided by the attack. Similarly, I feel sometimes that “experts” in the social media world guffaw at potential dangers in order to comfort their friends or clients when in reality the best move is to prepare them for the fight.

9. “People in masks cannot be trusted.”

Do people wear masks in the online world? Well, an avatar is a mask, is it not? It looks the same no matter what is going on in your real life. Does that mean you should avoid trusting anyone? Of course not. Does it mean you should automatically consider everyone you talk to your 100% best bosom buddy ever? Eh…maybe not. I’d think about it, anyway.

10. “Never go against a Sicilian when death is on the line!”

Despite all of the rumors to the contrary, there really are experts who happen to use social media platforms to communicate. I highly advise you not to try to convince these folks that you know more than them, most especially if you really don’t. It really can make you look bad, and it can also expose the fact that you actually know a lot less than what you had presented. Now that’s a real bummer!

These are the quotes I thought of. What would you add?

Image credit: http://www.flickr.com/photos/megadem/1339257745/ via Creative Commons

Filed Under: Marketing Talk

Are you sure you know what matters?

by Margie Clayman

Last night, a friend of mine from 12most, Keith Privette, posted a status update to Facebook. A friend of his essentially posted what appears to be a goodbye note to Facebook, and as of the time of me writing this, this friend still has yet to be found. Keith’s update directed people to his friend’s Facebook page, and as if trained, people started leaving messages for this fellow on that post. The last time I checked there were about 200 comments. All of the comments were filled with love, even though a lot of the people had no idea who this guy is. People shared their own stories of how they have struggled with depression. People reminded the fellow of the special times they had shared together, of his beautiful family, and of promised trips.

It’s still not clear how this story will go.

But it has me thinking about a lot of things.

This social media thing

Not just from a marketing perspective but from a human perspective, I think we’re getting this whole social media thing wrong in a lot of ways. The numbers don’t do a lot for us in the marketing world unless you know how to do them right. Similarly, numbers don’t really mean a whole lot in the human realm. I find joy in the online world because I get to know *people* as well, people. I don’t follow people back because they have x number of followers. In fact, a lot of people who have some 30,000 followers are often the biggest turd-nuggets I find (that’s a professional term). They aren’t engaging. They aren’t doing anything except promoting their own stuff. *yawn*

If you looked at this fellow’s social media stats, I’m sure you would say, as perhaps he himself might say, “Uh, well, he isn’t anyone important. He doesn’t have a lot of followers on Twitter. He doesn’t have a country’s worth of fans on Facebook.” But if you look at the outpouring of love and support he is getting, you’d think he was a social media superstar. And you know what, from what I can tell based on what these folks are saying and how much they care, he IS a superstar. But maybe you’d pass him by because he couldn’t get you to that next level.

What are we missing by not using this opportunity to get to know new people? What are sacrificing in the hopes of getting “bigger numbers?” It boggles my mind.

We’ve lost the capacity to see the value in ourselves

There is an epidemic of depression taking our precious friends and family members from us at an alarming rate, and I want to know why. I know way, way too many people who have tried to take their own lives, some of whom succeeded. I know far too many people who have hurt themselves. Have you thought about doing those things? Have you tried to do those things?

I know that our brains get fuzzy when our hearts muddy the waters, but maybe it is worthwhile, once a day, to think about all of the people who LOVE you, not just the people you’re grateful for. Who is that person that has called you once a week or once a month for the last 27 years? Who is that person you can talk to once a year and still have it feel like the old days? How much have you impacted the people around you? If this fellow could see how many people appreciated his smile, how many people care about him, and how many people are willing to rally around him in his time of need, I bet he’d be stunned. But maybe he doesn’t have time to think about all of that good stuff. Maybe none of us take the time to think about who we’re important to. Maybe it sounds egotistical, but I don’t think it is. Let Clarence help you out if you get stuck.

Waiting till it’s too late to say we care

Why do we have to wait until someone posts a goodbye message to say, “I love your smile”? Why does it always take a tragedy for us to say, with a strokey-beard pose, “Oh yes, we must appreciate those we love”? I know. Living with your heart on your sleeve is a scary proposition. It’s right there when you shake hands. It can get squished really easily. People can poke it with sharp objects and hurt you to your core. It’s risky.

As is walking out your door.

When was the last time you left a message for someone you care about saying something nice when it wasn’t their birthday or a holiday? When was the last time you ensured that that guy over there knows *exactly* how much you appreciate him? When was the last time you told that woman that you are so proud of everything she is doing?

Sure, you might sound corny. Sure, the person might back-pedal five steps away from you because being nice has become taboo, it seems. But do it anyway. Do you really want all of those feelings to come down to a comment on a scary Facebook post?

I don’t want to risk that. I don’t risk that. There are no guarantees. And telling someone their new avatar is lovely is so much more important than giving someone +K about lion cubs. It really is.

It’s time to weigh what matters. It’s time to remember that people are still people, even if they are 2D smiling avatars on a little screen. These people you talk to, they have their ups and downs, and you have a chance, a real chance, to reach out to all of these people.

Isn’t that what matters?

Seems so to me.

Carpe Diem

Carpe that hand. Reach out when someone says they’re feeling down. Jump for joy when someone finds success. Online and offline. Do it. Don’t save it for that moment when your heart is in your stomach wondering if you missed your chance.

Mind what matters. What REALLY matters.

OK?

image credit: http://www.flickr.com/photos/29553188@N07/3573969837/ via Creative Commons

 

Filed Under: Musings

#womenwednesday Don’t tell women what to do. They’re listening to me.

by Margie Clayman

One of my favorite movies of all time is Terry Gilliam’s Time Bandits. If you haven’t seen it it’s quite difficult to explain, but there is one line in particular I have always found useful in every day situations. In a gang of characters, the following dialogue takes place.

Character 1: “No, we agreed we’d have no leaders!”
Character 2: “Right! Now do as I say.”

I could be crazy, but I think this kind of mentality is standing in the way of gender equality for both men and women, but maybe particularly women. Tell me if you’ve seen or heard conversations like this before:

“Women should be allowed to do whatever they want. Women that do xyz are pretty dumb though.”

“Stop telling women what to do. They should really do this.”

“Young girls are growing up in an age when they can look forward to doing whatever they want when they’re grown up. They should really excel in science and math.”

To quote Will Ferrell’s character from Zoolander, “I feel like I’m taking crazy pills.”

Let’s talk about this discussion

OK, so…when you say “She can do whatever she wants,” what does that really mean? To me, and tell me if I’m way off, that means, “She can do whatever she wants.”  That means that if a woman wants to become the world’s greatest physicist, she should be able to do that. If a woman wants to stay at home and eat bon bons all day while her sugar daddy works, she should be able to do that. If a woman wants to work out of her home, she should be able to do that. And these women should be able to do these things without seeing raised eyebrows.

Raised eyebrows are creepy in large numbers.

Now, if you have opinions about how women (or men) should live their lives, more power to you. Most people have opinions about something, scientific studies show. However, voice these opinions in a truthful fashion. Instead of saying, “Don’t tell women what to do,” say something like, “If I ruled the world, this is what women would do.” Or maybe, if you’re feeling less ambitious, “Here’s how I live my life and why I think it’s good.”

Why tear people down?

What is really bothersome about these “Don’t tell women what to do” posts is that they seem to knock women off their game more than to stand up for women, but it’s all done in a very back-handed way. “Don’t tell women what to do. They should really do this.” Well, that insinuates that if you’re not doing “this” you’re doing something wrong. The same holds true for men. Why write a post saying, “Well, men need to do this that and the other thing” when really you are just verbalizing YOUR opinion about how men should live their lives? It’s rife with judgment, it doesn’t make sense, and dare I say, it’s rather much a hypocritical approach.

No one *should* do anything, really. People don’t even have to take care of themselves if they don’t want to. Until you are deemed the great ruler of the lower segment of the universe, it’s really not your business how other folks live or what other people tell those folks to do.

Am I right?

Image Credit: http://www.flickr.com/photos/table4five/2434005564/ via Creative Commons

Filed Under: Musings

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