Over at Kitchen Table Companies (affiliate link) there is a really interesting thread which also ended up becoming the question of the week for Kitchen Table Talks last week. The question revolves around your breaking point. At what point are you just ready to throw in the towel? At what point are you using adjectives like “burned,” “hosed,” or “done” to describe your state in life, your job, or maybe just your online presence? And when you get to that point, what do you do about it?
Conversations like this seem to run rampant in the online world. While a lot of people tweet about taking a walk in the sun in the middle of the work day (much to my chagrin), there are many more instances where people have worn themselves out, made themselves sick, or isolated themselves from family and friends.
Why are you doing that to yourself?
I’m going to tell you a secret, just between us. Are you ready?
Last week, I published a post on Monday that highlighted 
One of the biggest issues people seem to have when beginning to grasp the world of Social Media is the time factor. Twitter, Facebook, LinkedIn, the Blogosphere – they’re all 24/7. Unless you want to make yourself into a zombie, you’re simply not going to be able to keep track of everyone and everything all of the time (I apologize if this is laying a hard truth upon you in an overly blunt fashion, by the way!). So what can you do?
A lot of people, including me, spend a lot of time talking about what social media engagement is. I mean, some people even do a whole series based on that subject (heh heh heh). But I think sometimes it’s important to remember what things are *not*. I think, based on my observations over the last month or so, that there needs to be some review of what social media engagement should not become, paths social media engagement would be better off not traveling.