One of the first things that really confused the heck out of me when I first started on Twitter was the stream of RTs I saw on my homepage. I couldn’t figure out what on earth RT stood for. As a fan of Richard Thompson, the only thing that came to mind was that everyone on Twitter is a massive Richard Thompson fan, but then the tweets didn’t seem to be about him, so eventually I abandoned that idea. Only after some careful research did I find out that RT stood for retweet.
Once I knew what RT stood for, I tried to figure out how people used this whole retweet function. Like a lot of people, I noticed that under every tweet there was a “retweet” button. If you clicked “retweet,” you’d share that post with all of your followers while giving credit to the person who said it. Pretty interesting concept. However, what I know now, and what we’re going to talk about today, is that retweeting can be much more than simply clicking a button. It can be an engagement tool.
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