Category: Marketing Talk
What is #30Thursday?
When I first started using Twitter and my blog, I was concentrating, as most new folks do, on how to push my stuff out. Even though that isn’t a best practice, it’s also hard to avoid when you’re new. You need to show that you have something to say other than “Earn millions of dollars […]
What are you doing with that lead?
In prehistoric times, our homo-sapien ancestors would herd animals that were generally edible towards a cliff’s edge. It required a lot of planning and a lot of organization, and all of that without Excel or Google Docs. Ultimately, our ancestors would lead a big herd of animals to a well-known cliff’s edge. The animals had […]
Social Media is not cheap
A lot of people seem perplexed about why it’s hard to get some CEOs or others in the C-Suite excited about Social Media. “It’s cheap,” they say incredulously. “What more can a CEO want?” If you are trying to convince your CEO or another executive to support a company blog or a more full corporate […]
20 Twitter questions
Maybe some of you can answer these questions for me, or maybe some of these questions will inspire you to write a blog. Or a book. Or a ten-part docudrama. Here’s to hoping. 1. Why do so many people have difficulties with your and you’re? You’re has the ‘re on it because it is a […]
If research seems like a burden, you’re in the wrong business
One of the posts I highlighted in my #30Thursday post yesterday was by @RickBakas. If you haven’t gone over to read his post comparing Social Media experts with Santa Claus, I would highly recommend you do so. In the meantime, I’ll tell you what struck me right away about the post. Rick talks about how […]
A budding success or a budding failure?
Over the weekend, I reached 1,000 followers on Twitter. Now, if I were to say that I am ready to throw in the towel or call myself “lord” (I saw a self-proclaimed “lord of social media” today on Twitter) after reaching that landmark, I’d be lying. However, if I were to say it wasn’t kind […]