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Margie ClaymanMargie Clayman

Marietta, OH

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A budding success or a budding failure?

September 16, 2010 by Margie Clayman 5 Comments

Over the weekend, I reached 1,000 followers on Twitter. Now, if I were to say that I am ready to throw in the towel or call myself “lord” (I saw a self-proclaimed “lord of social media” today on Twitter) after reaching that landmark, I’d be lying. However, if I were to say it wasn’t kind of a time to think and reflect, I would also be lying. Even if 300 of my followers are spam bots, that still means that there are 700 people out there who have some interest (maybe) in what I’m saying. I take that very seriously, as you can tell. What do those Spartans x 2 + 100 want me to provide them? Am I doing it already?

Questions lead to questions

My brain is kind of like a game of dominoes. Or like a jar of Pringles. One question is never enough. What do I do now that my follower numbers (legit followers) are growing? What will I do when I end up befriending, truly, hundreds of people? What does this all mean for my professional life? What is the meaning of life?!? Okay, well, maybe not the last one. But I realized that when I set out on my Twitter & Blogging adventure, I didn’t really have a plan, despite all of my preaching that a plan is important. I didn’t think I’d ever get the hang of Twitter. I didn’t think I’d ever make it to 75 followers. Ever. To quote David Byrne of the Talking Heads, “Well, how did I get here?”

Once in a lifetime

Really, my journey to 1,000 followers has been one of the most purely fun experiences in my life. I have met so many amazing people it’s like, literally sick. Nauseating how lucky I’ve been. I’ve made friends. I’ve shared ideas and thoughts. I’ve been mentored. I’ve learned. I’ve even started to teach, just a little. When I stopped caring about numbers, I stopped worrying about what I would do when I got to a certain point. I just was having a ball. Soon, it became not a life and death activity to check my number of followers. I didn’t agonize anymore about why 3 people unfollowed me. I just started kinda doing my thing. And now I’m here. There’s my bit of wisdom for those of you who are new to Twitter. Enlightening, right?

Houston, we have a problem

Well, so here we are. I am following over 750 great people. I have received some extremely nice and flattering compliments on my blog. My responses in Twitter are increasing. People actually seem to care about what I say a bit more. And that’s all awesome, right?

Budding success.

At the end of the week, when I turn the light off in my office and head out the door, I could, I suppose, hand in a report noting some of the really fun conversations I had that week. As far as that silly little “new business” or what’s it called…”money?” Well, those columns would be uh, empty.

Budding failure.

BUT I have learned an awful lot about how companies can use Social Media to prospect and how to nurture leads, and I have started applying some of that knowledge here and there in my own work in Social Media.

Budding success.

Did I mention I haven’t made a dime?

Budding failure.

What is the definition of Social Media success?

If we lived in an Austen Powers kind of world, I would not be having this riddle inside an enigma problem. Of course I would call my Social Media experience a success. I made friends, baby, yeah! I shared ideas…very garoovay. Sadly though, we live in a Dr. Evil/Number Two kind of world. Companies still run on money. Cars still run on dirty fuels. Rain falling from the sky is probably about as acidic as whatever that is moving around in my tummy. A Social Media Karma ticket is definitely not going to impress a CEO, a President, or the bean counters.

So Social Media success is really about making money, right? When you can buy something based on your Social Media experience, you’ve made it.

Except that best practice in Social Media begs you not to come out with a strong sell message, and by the way, content (or is it information) are the new currency.

So…if you write a lot of good stuff you’re a success? Who defines that? Is it like Mario Brothers, where you defeat a dragon and then can move on to the next level?

Should I stay or should I go?

One of the greatest players ever to grace the gridiron was James Brown, a Cleveland Brown. Fulfilling Cleveland’s unique ability to seem cursed, Brown decided to retire at the height of his career. How did he know that he was at his height? How did he hear that voice say, “This is as good as it gets?” I always wonder about that.

I am in a bit of a cobweb because I can’t really tell if I’m playing this game the right way. My mushy hippie heart says, “Yeah man, like woah, you’re like, sharing your feelings and like, your knowledge, man.” My desire to succeed professionally and to help our agency is screaming, “The song doesn’t say “friendships make the world go ’round.”

How do I know what to do next? If I’m doing this wrong, I don’t want to expand more of the same. If I’m doing it right, why is this blog post happening?

Help me Obi Wan Kenobi. You’re my last hope.

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. JefftheSensei says

    September 16, 2010 at 10:11 pm

    Hi Marjorie,

    You are a success my friend. Money comes to successful people who persevere; its a natural progression. In the same way Mark Twain mused that “a good impromptu speech takes 3 weeks to write” a good business is years in the making.

    You are a very smart marketer with great insights and a real passion for social marketing. Beyond that you have a pragmatic style – which is rare in marketing and necessary in the age of smoke and mirrors.

    I have no doubt of your success my friend. Your prolific blogging and your perseverance is inspiring.

    I admire you Marjorie and that’s a small club.

    Cheers!

    Jeff – Sensei

    Reply
    • Marjorie Clayman says

      September 16, 2010 at 10:29 pm

      Why thank you. What a great way to end my day 🙂 In fact, I do believe you just made it.

      I just hope that I can keep a balance. If I do get to a point where I can convert some of this time into new business, I hope I can do so without sacrificing the opportunity to chat and have fun, which is quite frankly rootin tootin fun!

      I guess I have to be patient and not rush to the last page of the book, eh?

      Reply
  2. dannybuntu says

    September 16, 2010 at 10:58 pm

    I second what he said.

    Adding value:

    What’s a “failure”?? I don’t know what that means.

    Anyway, you’ve influenced me a lot. Genuinely. You now take up 1 hour everyday of my life. How? Well, you might not know it, but you’ve got me to watch “Mad Men” – which is about 45 minutes. I take 15 minutes or so to read your tweets and blog. So 60 minutes. I am now on season 2. My wife and I are hooked on the show and we watch 2 episodes a night.

    About business, if you know anybody who’s shopping around for a resort in a tropical country, or who wants to make an investment in one, you know where to find me.

    –I remember my father, he once helped a German guy buy his own island here.

    Reply
    • Marjorie Clayman says

      September 17, 2010 at 7:37 am

      Well thanks Danny.

      I guess the real question is…what do you think of Mad Men? 🙂

      Reply
  3. mayareguru says

    September 17, 2010 at 9:39 am

    Marjorie darling! Congrats on the milestone and realizing the numbers don’t matter. Monetizing things is what some people focus on, but I think that a better focal point really is the connections you make, the people you meet and the introductions you can facilitate. The world is large, yet small at the same time, these social media platforms make it easier to find like-minds and make a better world.

    You are certainly contributing a lot to it. I am a huge fan of yours!! Keep up the great work! =)
    Maya =)

    Reply

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