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Professional writing profile of Marjorie Clayman

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Margie Clayman

that uncomfortable feeling

by Margie Clayman

No, this is not a blog post for Preparation H. Do not fear.

About a week ago, my friend Chase Adams (@RealChaseAdamas) posed a very interesting question. He said, “How do you handle situations like when someone sends you a DM but you can’t respond because they aren’t following you?”

It’s a great question for two reasons. First, I’m sure a lot of other people have a similar question. Second, it brings to mind all kinds of other uncomfortable situations that can unfold in the crazy world of Social Media.

So sit down on a thumbtack, get a papercut, and let’s talk about how to handle some uncomfortable Social Media scenarios!

[Read more…] about that uncomfortable feeling

Filed Under: Marketing Talk

Where are Little People in the Business World?

by Margie Clayman

A few days ago, Danny Brown posted an article called Social Media – It’s not just for white folks. The post was inspired by Jay Baer, who was struck at SXSW by the noticeable lack of non-white people in the crowds. Jay wrote a post cleverly titled Blinded by the White: Social Media and Diversity.

Here on this blog, there has been a lot of conversation about gender and Social Media, and that inspired me to start the Women and Social Media series. But there’s one issue that I don’t think too many people are talking about, and it’s one close to my heart. As a 4’5 woman, I am wondering where the other Little People are in the world of business and Social Media.

[Read more…] about Where are Little People in the Business World?

Filed Under: Marketing Talk, Musings

Losing Control Versus Losing Credit

by Margie Clayman

There are a lot of “best practices” that you hear about and learn about as you begin the process of immersing yourself in Social Media. I entered into the fracas around the time that David Meerman Scott published his book, Lose Control of your Marketing and PR, so a lot of the talk was about how you just need to get your message out there and let it fall where it may. Much like a white fluffy dandelion, you have to be willing to let your idea fly all over the world. You might never see it grow into another dandelion. You might never know what happens to that seed.

Like so many things in the world of Social Media, hearing words like this might make you feel one way, but then when you actually start experiencing life as it exists online, best practices sort of undertake a new meaning, a more personal meaning. Maybe a meaning you didn’t expect. So is the case with “losing control.”

[Read more…] about Losing Control Versus Losing Credit

Filed Under: Marketing Talk

5 steps for staying social with RSS

by Margie Clayman

This is a guest post by Jason Sokol.  Jason Sokol, whom I call J-Dubs,  is a marketer, blogger and proud father-to-be. He loves marketing and finding ways to connect meaningfully with customers and is determined to bring grocery store marketing and advertising into the 21st Century. You can find him at jwsokol.com or at @jwsokol on Twitter.

Do you remember back to when you were a kid and your kindergarten or first grade teacher took you to the library for the very first time? You walked into the room and were surrounded by thousands of books – picture books, chapter books, nonfiction books, encyclopedias, dictionaries, maps, videos, and CDs (actually, they still used the old cassette tapes back when I was in school). It was like walking into the king’s treasure room.

No matter how ambitious you might have been, reading all of those books would have been impossible. Maybe you even tried to do this. How far did you get? Did you have a system that allowed you to make some great progress? Now let’s switch gears and look at what happens today.

Each day, millions of new articles, posts, videos, images and files are added to Web. If you are a blogger, a PR pro or even an avid web enthusiast, understanding what RSS is and how to use a feed efficiently is critical. Now add in one more complication to your online reading habit – trying to keep up with hundreds, maybe thousands of friends and fans on Facebook, Twitter, YouTube and any other social network. Whew! You can quickly find yourself lost in a sea of information. Rather than “selecting all” and hitting the “delete” key, there is a much easier way to stay up to date on all the latest happenings and engage people.

[Read more…] about 5 steps for staying social with RSS

Filed Under: Marketing Talk

You don’t need to wait to change the world

by Margie Clayman

A few days ago, my friend Cai Palmiter (@CaiPalmiter) helped me promote our #care4Japan effort on Facebook. She did so by referencing a quote from Anne Frank:

“How wonderful it is that nobody need wait a single moment before starting to improve the world.”

If Anne Frank had been allowed to stay with us in this plane of existence, she would have been turning 82 this year. Her words come down to us as she wrote them while hiding from Nazis. Imagine what she would have thought of things like Twitter and Facebook! Imagine her desire to save the world flourishing with the speed of the internet.

Cai’s quote was well chosen.

[Read more…] about You don’t need to wait to change the world

Filed Under: Crafts and Charity, Marketing Talk

The case against Twitter Lists and Facebook Filters

by Margie Clayman

Given that I am sitting here writing post number 15 for The Engagement Series, you might have a few assumptions about how I manage my Social Media presence. There are a few givens. For example, there are millions of people on Facebook and Twitter and in the blogosphere, and even the squishiest of the squishy can’t engage and be friends with everyone. Second of all, as we discussed a couple of days ago, one must always be ready for the growth potential of an online community.  It may even be likely  that I actually believe that engaging with people online is pretty important.

So, with all of that mushed together, you probably would go to Vegas and bet on the fact that I have lots of Twitter lists and Facebook filters that help me keep everyone organized. As the subject of this post might preview, you would lose that bet in a landslide.

[Read more…] about The case against Twitter Lists and Facebook Filters

Filed Under: Marketing Talk

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