Month: May 2011

What is your favorite Star Wars film? I know a lot of people love Empire Strikes Back the best, but my favorite has always been The Return of the Jedi. However, there’s one particular part of Empire Strikes Back that I hold close to my heart, and that’s the part where Yoda (one of my… Continue reading Your greatest enemy in Social Media

On Saturday, #tweetdiner launched the “How to build your brand online” series with a discussion of LinkedIn. The first question I asked everyone was whether they felt LinkedIn was a necessary site to use if you are trying to build a brand online. There was quite a lot of debate about that issue, but the… Continue reading Is LinkedIn a platform for engagement?

So, now that Social Media is kind of coming of age, at least in technology years, people are starting to kind of look around and say, “Hmm, so this is what revolution looks like, eh? Seems like a lot of work.” The honeymoon phase may be ending. People who were on Twitter when it first… Continue reading The top ten things in Social Media that make me sad

For some reason, one of my most favorite moments at a concert is when the lead singer introduces the rest of the band. “So and so on bass guitar!” Then the bass player does a nice little solo. “So and so on drums!” And you get a hugely explosive drum solo. Why is that moment… Continue reading Are you introducing the members of your band?

Have you ever seen Fiddler on the Roof, with Chaim Topol playing the paterfamilias who doesn’t understand how much the times are changing? It’s a stunning play. I had the great privilege of seeing it live once, and Topol himself was there. Lately, there’s been a lot of talk about “traditional” marketing or “traditional” agencies,… Continue reading What the Social Media World can learn from Fiddler on the Roof

A lot of times, people think of those who interact in the world of Social Media as being kind of self-centered. After all, Twitter asks you what’s happening. Facebook asks you what’s on your mind. Your posts are things you’ve written. Your tweets are updates about your life and what you’re up to. However, when… Continue reading six things you need to know about yourself before engaging