Back in late 2010, I decided I’d dip my little pinky toe into social media. I’d been reading about Twitter and blogging for about two years at that point and our clients were starting to ask questions. I wanted to be able to answer any questions regarding social media with experience rather than conjecture, so I jumped in. I started with a Twitter account called Clayad and a blog called Ladybug Notes.
From the start, I was clear in my head that I was doing all of this for our company – Clayman Advertising, but my actions got ahead of my head. I didn’t come to Twitter with a clear follow strategy, for example. I participated in chats that were great and I met a lot of people – many of them other marketers. My blog posts have ranged from politics to marketing to personal and everything in between.
And I’ll admit, I fell into the social media trap. The sparkle of being on lists caught me pretty early on, for example. As my number of Twitter followers climbed past 100, then further, I started to think, “Hmm, well this is kind of unexpected and nice.” I started to do things that were much more about building me up versus learning on behalf of our clients or building our own company up. It’s an easy mistake to make, I think. It’s also, I hope, somewhat easy to remedy.
This is not to say I have any regrets. Had I not done things the way I did, I’d be short many great friends I have met over the last few years – and I intend to cling to you like jelly clings to peanut butter. But my social media presence must shift away from me and back to where it should have been all along.
To that end, I’m going to be putting this blog on hiatus for now. I don’t intend on destroying it, even if I don’t write here for a year. I have put too much work into this baby to just delete it! And I may come back from time to time. But for now, it doesn’t fit with what I need to do and where I need to spend my time.
If you are interested in keeping in touch, I’ll be writing at our agency blog – here – three times a week. I’ll be writing three times a month for Razoo about social good. I’ll be writing once a month over at Carol Roth’s blog. I’m also going to be trying to beef up my Linkedin presence here and of course you can find me on Twitter here. We also have an agency Facebook page where we can chat about various and sundry things – you can find that here.
If you’re not interested in following me to any of those places, then I wish you well. I’m sure we’ll meet again. For all of its appearances, the world, offline and online, is actually quite small.
Thanks for stopping by – I’ll see ya on the flip side.
Image Credit: http://www.flickr.com/photos/peterkaminski/5122382/ via Creative Commons