Monday’s Marketing Morsels

Every Monday on Twitter, you see a hashtag for #MM or #MMChat. This stands for “Marketer Monday.” The morsels below have to do with different facets of marketing in general. Hope you enjoy! Let me know of any great marketing morsels you’ve found!

I really enjoyed this post by Heidi Cohen the first time I read it. “Listening is the New Black” summarizes her understanding of Chris Brogan’s speech at DMA in October 2010. It’s particularly apropos today because Mr. Brogan will be hosting #MMChat tonight! (@ 8 PM EST!)

Since tonight’s topic will be the role of influencers in cause marketing, I thought I’d also hearken back to one of the most amazing posts I’ve ever read – Jeff Wilson’s The Great Influence Debate

Elaine Fogel wrote an interesting post about cause marketing a few days ago. She notes, in her post for the MarketingProfs blog, that men care just as much as women do about cause marketing. The current Movember movement is a great example!

My friend Stephane wrote a really really interesting post on green marketing a few days back. This is going to become an increasingly important topic for companies and marketers in the months and years to come.

This post by Tristan Bishop (@knowledgebishop) on renewable documentation is a nice partner for Stephane’s post!

A morsel from me awhile back on affiliate marketing. It stirred up quite a conversation. Have your thoughts changed since then? As you can see, I decided to stray away from affiliate marketing for now.

Those are my morsels for you today. Hope you enjoy!

image by Dominik Gwarek. http://www.sxc.hu/profile/kikashi