Open Discussion on Facebook Marketing

By TommyWalker | February 23, 2011 |

Facebook has made changes yet again to their platform, again altering the impact of and opportunities for businesses with a Facebook presence. It seems like every time there’s a shift in the Facebook universe, fans and foes scramble to re-draw their line in the sand.

So with this series of changes, and the things you’ve learned about Facebook so far, are you using it to market your business?

Are the new changes awesome and helpful, terrible and a nuisance, or just part of doing business on Facebook?

Most importantly, our favorite part: tell us why.

Posted in Marketing Talk

9 Comments

  1. Rufus Dogg on February 23, 2011 at 9:09 am

    What changes specifically? A link to a resource? OR are these the changes to the Fan Page that happened a couple weeks back? Confused without context.

    • Tommy Walker on February 23, 2011 at 9:15 am

      The most recent changes to the Fan Page that were made recently… Now that people have had some time to settle in, wanted to check in and see where people were at in terms of using Facebook for marketing purposes 🙂

  2. Sam Beamond on February 23, 2011 at 11:09 am

    Although FaceBook does periodically make changes to its interface, I think they are generally for the better, and I applaud them for doing this incrementally and NOT rolling out a completely new design, thereby alienating its users. Take a look at FaceBook two years ago. Imagine going from that interface/layout to the one it is right now, in one jump? I believe that gradual improvements are the way to go. A few things I have done to grow a FaceBook fan page from 40k to 112k in 8 months are as follows:
    * Daily posting schedule (intentional posts of varying types)
    * Periodic contests, large and small prizes
    * Email marketing to promote contests
    * User engagement, have them submit photos, comments, captions etc
    * Use 3rd party apps to require “likes” for certain things
    * Advertise the page on FaceBook
    * Create custom tabs/pages to describe an event/contest/offer
    * Attentive to customer comments, promptly respond. Even if you have to research the answer, let them know that you’re researching, so they are not waiting in limbo.

    That’s it in a nutshell. You can find a rough outline of the strategy here: http://bit.ly/dRryOL

    • Tommy Walker on February 23, 2011 at 11:31 am

      I have to agree, I think they’ve really learned from the way their users react to the changes. This change wasn’t as dramatic, and I think there was a sense of “we saw it coming” once the profile changes were made…

      As the company evolves, I think they’re becoming more in tune with their user base and making changes that people are asking for, rather than what they think will be best.

      Your engagement strategy is right on point, I would like to add using the “targeted updates” to post locally relevant items when applicable, cross promotion and networking with other page admins, and having specific fan call out’s to deepen relationship on a 1:1 level with individual users 🙂

  3. Mike Miller on February 23, 2011 at 12:32 pm

    02/23/2011

    Folks, FaceBook will continue to change as will it’s user base. The Changes are neither great
    nor bad. Just Changes!! Get used to it!

    Cordially

    Mike

    • Tommy walker on February 23, 2011 at 2:07 pm

      No doubt about it, the platform keeps on evolving. What are some of the things you are doing to keep up Mike?

  4. Tweets that mention Open Discussion on Facebook Marketing | Margie's Library of Marketing Musings and Morsels -- Topsy.com on February 23, 2011 at 7:40 pm

    […] This post was mentioned on Twitter by Marjorie Clayman, Kuno Creative. Kuno Creative said: How are YOU using Facebook for your business? Share your comments (and questions!) w/@tommyismyname: http://bit.ly/h64kai RT @MargieClayman […]

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