I know that a lot of adults have a secret problem, just like I do. We like to watch Pixar films and other kid movies. Come on, you can admit it! I am the proud owner of movies like Shrek, A Bug’s Life, and Monster’s Inc. I understand that I am not necessarily the target demographic for these films, but I find them charming. It is this little secret habit of mine that inspired me, a few years ago, to check out Over the Hedge. There’s a character (voiced by Garry Shandling of all people) who happens to be a turtle, and this character gets a “tingling” feeling whenever something doesn’t feel quite right.
Well, I sometimes get a tingling feeling when I feel like something is just completely hitting the mark. And right now, my friends, I am tingling because I just read Mark Dykeman’s new e-book called Unstuck, Focus, Organized: Using Mind Mapping.
Without giving away too much, I want to explain why this e-book resonated with me so much. Essentially, mind mapping is kind of like putting a freeze frame on your brain and capturing what is going on in there at any given moment. It’s possible that this kind of process wasn’t entirely necessary a half-century ago, but with 24/7 news, 24/7 Social Media sites feeding a fire hose worth of information on an hourly basis, and other stimuli besides, our brains are filled with ideas, thoughts, problems to solve, and we just don’t have the opportunity to catch everything before we move on to the next thing. This can leave us feeling stuck, frustrated, disorganized, forgetful, and other things. You know how it goes. You have a great idea when you wake up in the morning, and by the time you finally have a chance to put pen to paper, the idea has gone or it suddenly seems really dumb to you.
Now, with mind mapping, you still need to make a conscientious effort to sit down and actually do it, but what Mark outlines in his book is how you can do that and how it can be advantageous. Essentially, you diagram what’s going on in your brain as it happens.
Let me give you an example.
Let’s say I tell you I have a great idea for a new business. You say great, and you want to see my whole concept. Well, there are so many details that go into this idea that it seems overwhelming to tell you the whole story. Besides, it might result in creating a long, boring Word document. If you’re a grammarian you might get distracted by that typo on page 1,742 and miss the whole point.
Now, imagine if I could show you a single sheet of paper with a diagram showing my central idea, supplementary ideas branching off from that, and subdivisions of ideas branching off from those. Not only can you see the entire workings of my brain in one fell swoop (I know, that idea scares me too) but you can also easily and quickly give feedback. You can see with a glance that I have nothing about the location of this new business, which means I’m also missing everything tied to the location of a business. That’s what mind mapping can do.
Oh, I’m not doing anything that requires mind mapping
The one thing that really surprised me about Mark’s book is that he addresses mind mapping in such a way that you could really use it for any facet of your life, your Social Media presence, your business, or anything else. Since I just finished reviewing the 7 Habits as they could relate to Social Media, let me give you some ideas of how you could tie Mark’s mind-mapping ideas into updating your Social Media strategy.
1. Being Proactive: Habit 1 talks about the fact that “love” is an action, not a feeling. But deciding how you can be proactive while staying true to your mission can be kind of tricky. Creating a mind map could help you see how proactive tactics could stream off of and support your central goal
2. Begin with the end in mind: This one could clearly benefit from some mind mapping. What is your plan? What are your goals? How are you going to get there? You could literally map out your entire Social Media strategy on 1 sheet of (big) paper.
3. People come first: How do you want to lift other people up? What do they need that you can provide? Who do you want to lift up? Maybe asking for other people to provide you with their mind maps could help you integrate their strategies with yours.
4. Creating a win-win situation: Executing a mind map to strategize a win-win situation would be extremely helpful, not just in terms of mapping how you would create that scenario, but also in defining what the “win” would actually be. If you don’t know what’s going in the center of the chart, you already know you have a problem!
5. Letting others know that they have influenced you: In this case, maybe your mind map would be, “How can I let several people know this at the same time while also creating a “win” for other followers? Perhaps you could map out a series of blog posts.
6. Creating a community: This would be an interesting exercise. Would your initial inclination to be to put yourself in the center of your chart? That’s not really what the idea of community is though, right? The idea is that the sum is greater than all of the parts. In this instance, “community” would be the central point, and the goals of the community would be mapped out.
7. Sharpening the Saw: No one can become an “expert” at Social Media, which means that we all can constantly improve some aspect of what we are doing. Mapping out goals and objectives would be a great way to keep all of your teeth sharp and pointy.
As you can see, mind mapping could enhance your experience in all of these different ways, and that’s just in regards to the intersection of the 7 Habits and Social Media. Are you starting to see why this book made me feel tingly?
Now Mark, being the champion person he is, worked out a special agreement with me, and by extension, you. Should you decide to purchase this e-book (which you can do here), you can get a $5 discount if you enter the code SMSafety. Now again, this discount will only show up if you put in that special code. That just lasts till October 17. For every book that is purchased using that code, Mark will very generously donate $5 to the Social Media Safety project!
Oh and by the way – Chris Brogan, Michael Martine, and Chuck Frey have audio files tied to the book that you can access when you purchase. And Dave Navarro supplied Mark with a special Q&A.
Mad kudos, Mark. You’ve created a FANTASTIC product. I think you will alter how a lot of people approach situations where they feel stuck.
1st Image by Nate Brelsford. http://www.sxc.hu/profile/runrunrun
2nd Image by Kriss Szkurlatowski. http://www.sxc.hu/profile/hisks