At the ripe old age of 3 or 4 months (in Twitter time), I decided that I had learned enough to start a chat of my own. Attending #blogchat had opened my mind to everything that was possible on Twitter. I had met tons of great people, I had gotten hooked on other chats, and I was pretty certain that enough people knew me that I’d be able to get my own chat off the ground. I called the chat #twit4biz (I think), and the idea was to talk about how you were using Twitter for business. I thought it was a pretty fertile area of conversation. I was planning on having chats on everything from your “voice” to the avatar choice (your logo or your face?).
I tried to do the chat for 3 or 4 weeks, and my only attendees each time were the lovely Linda Machado and Lisa Alexander. I so appreciated them coming, but it just didn’t seem like anyone else was interested in what we were saying. So, I decided to call the chat off.
I was horrifically confused and disappointed. I had gotten so many nice comments from people. I had gotten good feedback on the idea. I had gotten coaching from people I really respected. Where had I gone wrong?
I could have used that as an excuse to just leave the world of Twitter altogether. I could have told myself, “Ah, you’re not really doing well here. Just forget it.” But in the world of Social Media, as in life, you can’t let a single defeat or a single disappointment derail you.
Engagement, like batting, is a game of percentages
The very greatest hitters in baseball get a hitย 4 out of every 10 at-bats. That’s at-bats, not all of the pitches they are seeing. They fail 6 times out of 10. And that’s the very very best. The good hitters may only get a hit 3 out of every 10 at-bats. You can be a professional baseball player and get a hit just 2 at-bats out of 10. Just ask the Cleveland Indians.
It’s the same sort of deal with Social Media. If you have 10 followers and 2 click a link to your post, you’re doing really really well. If you have thousands of followers and 3% click something you’ve tweeted out, you’re doing pretty darned amazing.
When you are first getting started with your blog or on Twitter or on Facebook, it’s easy to get discouraged, because you tend to feel like you are failing a lot more than you’re succeeding. You need to keep picking yourself up and dusting yourself off. If you write a post and you don’t get any comments, try to remember what it takes for someone to comment. They need to see your post, read it, digest it, and then take the time to leave a comment for you. If you have just a few followers on Twitter or a few subscribers, there might not be 1 person on that particular day who can make all of that come together.
Try again tomorrow.
If you send out a tweet and you get retweeted just once, consider that maybe, percentage-wise, that’s really good. Don’t let the disappointment knock you out. Pick yourself up and dust yourself off.
It really does get better
A couple of months after I started and ended my first chat, I met up with Stan Smith. Together, we got people interested in #tweetdiner, and that chat and community are still developing and growing six months later.
There was a super long period of time last Summer when I couldn’t get 75 followers on Twitter. I’d get up to 67, then inexplicably plummet back down to 48, then back up to 65. It drove me nuts. It was disappointing. But things got better.
I won’t say that the only thing in your way is you. In Social Media, there is way too much riding on luck, fate, and serendipity. But disappointment can definitely get in your way. It can make you tweet things that you don’t really mean. It can make you blog in ways you don’t really want to blog.
So don’t let yourself feel too disappointed for too long, ok? Pick yourself up. Dust yourself off. It’ll get better. I promise.
This is post #22 in The Engagement Series. If you liked this post, feel free to check out the other posts to see what we’ve been talking about!
Image Credit: http://www.sxc.hu/profile/lizevans
” But disappointment can definitely get in your way. It can make you tweet things that you donโt really mean. It can make you blog in ways you donโt really want to blog.”
Hey Margie–
I only wish that quote was available when I began blogging 11 months ago. I love your message, your encouragement, and your wisdom. Now, if I truly didn’t take your message to heart, I’d be disappointed by all the social gaffes…and there were many:).
I’ve dusted off the negative experiences, and have the wisdom to know that sometimes we really do get in the way…and that’s okay… for a while, anyway.
Awesome post!
Hi Linda,
Glad you liked the post. I’m trying to remember all of the things I didn’t know when I started that would have helped me a great deal. Kind of talking to the me of the Social Media past…hopefully it helps keep people going and trying ๐
Twittering for me this past year has b een one of learning. I was so busy reading blogs and following instruction I didn’t find time to be disappointed. The I read a blog on getting your twitter report. It opened my eyes to how many of the so called Guru’s on twitter don’t tweet ,RT or reply at all. Maybe it wasn’t all disapponitment I was shocked. After that little blow I decxided to keep up with what I was doing and continue on making connections in my style. I am not shooting for the top or the bottom. The people in the middle, out there everyday, are the ones I want to connect with. They are really the best.
Very good point, Gloria. I remember being similarly shocked when I found out that a lot of “A-lister” Twitter users and bloggers barely even follow people back. Never seemed very social to me, but I have learned that nothing in Social Media is black-and-white. However, I’ll say I enjoy our way an awful lot ๐
Learning to not be so hard on myself when things don’t quite work out is still tricky for me. Twitter for me started out slow, but I have been making some very good connections with others, and I am not so afraid to have people see the inner workings of my life.
I have a little over 200 followers now. I have several @replied in a day, but don’t get retweeted all that much. I don’t see it as a failuer, I see it as what I am putting out there is more comment worthy than retweet worth. Once I changed my perspective, everything became much easier.
My boss is looking for retweets, I am looking for engagement. I think engaging with others is always a good thing to do. I enjoy Twitter more everyday.
Here’s the thing to remember about retweets versus @ responses.
To retweet, a person literally just needs to skim their timeline and click a button. They might not even read your entire tweet, not to mention your entire post.
If you get an @ response, you have a better feel for what the person wants to connect with you on. Heck, even spam bots reply via the @. ๐
As a relative newbie to Twitter I have struggled with the disappointment you speak of. But that’s why I read your blog…specifically this engagement series. I am on Twitter to engage and I will not be perfect in doing so. But just like everything else I do I am doing my best and that helps me through disappointment.
Thanks for the encouragement.
Hi Maureen,
Thank you so much! I am delighted to hear that this is helping you out. If we aren’t connected on Twitter yet, please @ me so that I can make sure I’m following you if I’m not already.
Thank you very much again. This comment really made my day ๐