I just published post 51 in The Engagement Series a few days ago. Given that, I thought I would give you a preview of what will be coming up for the second half. Hopefully, you will be as excited about this as I am! I’ve divided the rest of the series into 12 sections of 4 posts and then an overall conclusion. So, without further adieu, here’s what we’ll be talking about for the next couple of months.
Engagement and your business: What is the real role of passion? How can you engage yet also grow your business?
How to bring engagement to marketing channels beyond Social Media (like ads or direct mail campaigns, for example)
How to create your own “team of rivals” – if you haven’t read Team of Rivals by Dorris Kearns Goodwin, I highly recommend it!
The journalistic questions – who are you engaging with? Why? And where can you find your target audience?
Social Media Engagement as a tool to get you where you need to go
Engagement across multiple Social Media channels
How four different types of industries could increase their engagement with customers using Social Media
The 4 biggest engagement mistakes, and why they are mistakes
The 4 things people need to know about you when you are trying to engage online
Taking Social Media engagement beyond business – the big picture, including how to use Social Media for social good
Key take-aways for engaging on Facebook, Twitter, LinkedIn, and Blogs
Books, Blogs, and People that can help you continue to enhance your engagement online
Does this sound good to you? I hope so. I can’t wait to travel the rest of this journey with you!
If you have any questions, comments, or suggestions, I’d love to hear them.
Image by Stephen Eastop. http://www.sxc.hu/profile/Eastop
Looks like I’ve got some reading to do!