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How can Geo-Location Services Help Your Business?

February 22, 2011 by Margie Clayman 7 Comments

This guest post is by Joe Cheray. To read more of her tips and asides and to find out more about Joe visit her at *Wildheart’s Web 2.0* Joe Cheray is a blogger from Topeka Kansas. She also specializes in other aspects of social media such as Twitter, Facebook, Blogging, and StumbleUpon to name a few.


There are four geo location services or apps I use on my phone. They are:

– Foursquare
– Gowalla
– Whirll
– Yelp

Each one has its own use and purpose as well as distinguished badges of honor so to speak.

For this guest post I will expand on Foursquare.

Foursquare – An Introduction

Foursquare allows you to see where you friends have checked in and when. You
can also leave short comments about the place, or what you are doing there.
You can see what places are nearby and also mark your favorite spots.
Additionally you can leave tips and see what your friends’ tips are. The to
do function lets you make a to do list of places you want to check in to.
Your personal tab lets you see how many mayorships you have, badges, and how
many tips you have left as well as how many check-ins and friends you
have. Currently I have 7 badges: Newbie, Adventurer, Explorer, Superstar,
Local, Swarm and You’re not in Kansas Anymore.

About the Badges

The newbie is the first badge you get for your first check in. Adventurer is
10 check ins, Explorer=25, Superstar=50, Local is checking in at the same
place 3x’s in one week, Swarm=50 people checking in at the same location.
And well, You’re not in Kansas anymore is self explanatory. There are several
other badges you can get but since I haven’t achieved them I don’t want to
give away what the requirements are.

Foursquare and Your Business

Now how can this help business. Ok let me tell you how. If you become Mayor
of a place for example(this is achieved by checking in at the same place
multiple times and is a number predetermined by Foursquare) you are entitled
to some incentive such as free bread sticks at Pizza Hut. If Pizza Hut
promotes this heavily they will have people flocking to their place to be
mayor just to get a free order of bread sticks. Subway here in Topeka ran a
promo awhile back that if you checked in you got a free cookie of your
choice. Lots of folks must have taken advantage of that one because there
were hardly any chocolate chip cookies at the one I went to. Hooters also
has had a check in special where they gave folks who checked in an order of
wings for free.

Foursquare can prove to be an additional incentive for business building
plus it is just fun. It can also provide a unique way to think outside the
traditional marketing box.

Now it’s your turn

How do you use Foursquare either as a consumer or as a business? Do you have any questions about Foursquare? Share your thoughts in the comments section!

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. Raul Colon says

    February 22, 2011 at 7:29 am

    I have to agree that it is just fun. Sometimes I am able to see what friends or contacts are around me when I am moving around. It opens it up to not having lunch alone when I have contacts maybe at the same mall.

    On the business side it becomes a great tool to have your business mentioned throughout various networks or communities.

    Reply
  2. Mike Miller says

    February 22, 2011 at 12:28 pm

    02/22/2011

    Hi Joe

    Thanks for the info concerning foursquare. I had no idea what it was or did prior to this morning. What is “Stumbleupon”?

    Cordially
    Mike

    Reply
  3. Joe Cheray says

    February 22, 2011 at 3:04 pm

    Mike StumbleUpon allows you to randomly surf sites that are of interest to you.

    For example when you set up your profile on StumbleUpon it will ask you to go through and check your interests. Then, you have the option of installing the tool bar to have one touch access to SU. When you are done with these two steps then when you click the Stumble button in your tool bar you will only get sites that meet the niches that you indicated you were interested in via your profile.

    This can actually be a business asset because you can randomly surf sites in your niche without having to play the guessing game that is Google.

    I do want to warn you that it is addictive so use caution.

    Raul: yes really that is what these check in services are all about good fun and a fun way to do business a different way

    Reply
  4. Gaga says

    February 22, 2011 at 3:34 pm

    Hi Joe,
    I know this, my kids are the original foodies, & love their iPhone so let the games begin! And most certainly they love cookies. Thanks for the great post.
    Gaga

    Reply
  5. Joe Cheray says

    February 22, 2011 at 5:44 pm

    Thank you Gaga and yeah foodies and phones are a great combination.

    Reply
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Trackbacks

  1. Tweets that mention How can Geo-Location Services Help Your Business? | Margie's Library of Marketing Musings and Morsels -- Topsy.com says:
    February 22, 2011 at 3:49 pm

    […] This post was mentioned on Twitter by Joe Cheray and Joe Cheray, Marjorie Clayman. Marjorie Clayman said: New to services like Foursquare? Check out this great intro guest post by @wildheart4vr! http://bit.ly/hpjf5p […]

    Reply

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