• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Margie ClaymanMargie Clayman

Marietta, OH

  • About Me
  • Marketing
  • Librarianship
  • Random Musings
  • Contact Me

How to lead your company to raving fans

November 30, 2010 by Margie Clayman 5 Comments

As you might recall from last week, Tuesday nights on Twitter host #custserv and #leadershipchat. I find that there is often a way to overlap these two. After all, it takes a strong leader to create a strong customer service department, right?

I found this post that Frank Eliason wrote about his very positive experiences with The Apple Store. It’s called Apple Store Employees Create a Raving Fan. That inspired the theme for this week – a combination of leadership and excellent customer service leading to happy customers.

Tristan Bishop (@knowledgebishop) wrote about Petco’s approach to customer service. Petco leads customers to an interactive and useful community, and everyone benefits. Read this great post, which is called Nurturing Advocacy.

Jason Mikula (@mikulaja) did a great series on customer service. His first post, titled Customer Service in the Social Media Era, also focused on Apple. Interestingly, Apple often is discussed in chats for its decided quietude on the Social Media front. Hmm. Is Apple trying to lead by setting a very different example?

Ron Fink of Strategic Marketing Solutions points out that in some businesses and industries, care, or “customer service,” is a given. In this kind of industry, how can customer service still set you apart as a leader? Check out Ron’s post, “Assisted Living Marketing Should Be Driven By Strategic Care” and enjoy the different perspective the post offers!

Often in customer service discussions, we focus on what the ideal experience would be. We also often assume that online customer service will be helpful, not a hindrance. Roy Atkinson discusses the fact that while the online world can empower the customer, this empowerment does not lead to protection or safety. True leaders in customer service know how to balance the power of online speed and efficiency with human etiquette.

Image by sanja gjenero. http://www.sxc.hu/profile/lusi

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. Ron Fink says

    November 30, 2010 at 2:14 pm

    Margie,
    Thanks for the mention–love your post.
    “And you want to be my latex salesman? Yahda, yahda, yahda!”
    (Yes, I’m another Seinfeld re-run fanatic.)

    Reply
    • Margie Clayman says

      December 1, 2010 at 6:17 am

      Seinfeld is the best, that’s for sure. Even still 🙂

      Reply
  2. Roy Atkinson says

    November 30, 2010 at 7:26 pm

    Margie, Thanks for the mention! It always comes down to paying attention, listening, imagining yourself the position of the customer, and doing what you can to make things right. Building customer loyalty builds business stability and longevity, too.

    Reply
    • Margie Clayman says

      December 1, 2010 at 6:18 am

      No problem, Roy. I thought your article touched on some issues that people probably don’t think about very often – proving how much you think about how to do customer service better 🙂

      Reply
  3. case managers says

    December 15, 2013 at 3:26 am

    Fantastic Charming website having charming info. i discover it too fascinating too too well meditation away besides put unison. Thanks for sharing this.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous Post: « Social Media and Marketing
Next Post: My Blog, Featuring You »

Primary Sidebar

Recent Posts

  • Seeing Double: African American Literature
  • Book Review: Alexander Hamilton by Ron Chernow
  • Book Review: Land of Lincoln, by Andrew Ferguson
  • The portrayal of the infertile woman in entertainment
  • Chapter 3: A Weird Thing Happened Today

Recent Comments

  • Delores Baskerville on Are you locking out blog subscribers?
  • frank c tripoli on Book Review: Alexander Hamilton by Ron Chernow
  • Lyv on #30Thursday number 10 (we’re in the double digits?!?)
  • Fitoru on New Recipes, 2013
  • Anna Wyatt on Help me petition to deactivate driver-side airbags for Little People

Archives

  • February 2021
  • July 2020
  • June 2020
  • April 2017
  • October 2016
  • July 2016
  • April 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • December 2014
  • October 2014
  • July 2014
  • June 2014
  • May 2014
  • February 2014
  • December 2013
  • October 2013
  • August 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • February 2010
  • January 2010
  • December 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • June 2007
  • April 2007

Categories

  • Book Reviews
  • Crafts and Charity
  • Gardening for Renters
  • Marketing Talk
  • Molly Maggie McGuire
  • Musings
  • PassionPlayers
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Footer

marjorie.clayman@gmail.com

   

Margie Clayman © 2021