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Marietta, OH

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Madonna, Lady Gaga, and You

January 22, 2011 by Margie Clayman 9 Comments

Have you noticed that Lady Gaga’s name is constantly paired with Madonna’s in the news? In fact, if you Google the two names together you get a funny range of results, from “Madonna says she’s very flattered” to “Madonna says Lady Gaga is a copycat.” You have people who claim that Lady Gaga is too original to be imitating anyone, and you have people who claim that Gaga’ s hit Alexjandro is a mix of Madonna’s Vogue and Like A Prayer.

Is imitation really the finest form of flattery?

This whole Madonna/Lady Gaga dynamic got me thinking about this crazy Social Media world. One perpetual fear that haunts bloggers is, “Oh man, someone has probably blogged about this all before.” And yet, a lot of bloggers spend a lot of time offering insights on how they blog, how they get inspiration, how they approach their craft, and how they do a lot of other things successfully. Is it really any wonder that a lot of the same material pops up here and there? Is that a bad thing? Then again, the line between “being inspired by” and “stealing from” can get just as blurry online as it can in the music world.

What’s a blogger to do?

Put on your meat dress and get to gettin’

It’s entirely possible that Lady Gaga purposefully incorporated Madonna-esque elements into her work. The comparisons were already there. Madonna was successful. And hey, there are only so many riffs out there. So what? The fact is that while Lady Gaga may borrow things from Madonna, not to mention other musicians, she is her own entity, and she has put her own twist on pop culture icon.

You can do the same thing in the blogosophere.

I have written on topics directly inspired by other people who blogged on the same topic from a different angle. I’ve linked to peoples’ posts. I’ve even argued with peoples’ posts in my own blog posts. But in the end, the resulting post was mine. My voice, my spin. You can show your influence without being a carbon copy. Heck, that’s how the whole music industry grew and evolved. You think Mick Jagger was accused of being a copycat when he emulated Muddy Waters?

I think not.

Bow to Madonna, remain Lady Gaga

How can you show your influences in your blog posts without worrying about seeming like a copycat? Here are some ideas.

• If you are responding directly to a post or are inspired by a post, include a link within your post to that person’s part of the conversation. This shows your readers that you are purposefully riffing on something that has been riffed on before.

• Absorb advice in this space the same way you learn the alphabet. Everyone learns their ABCs, but boy do we end up doing different things with those letters.

• Don’t cover topics that don’t fit with your mission, even if the topic seems to be doing well for another blogger. Be true to your identity and objectives. Abandoning your purpose for a few more tweets is a sure way to get people mad at you.

• Give credit where credit is due. If you find that you’re having luck with a certain approach or topic that someone else trail-blazed before you, say so. Call that person your muse. Call them your inspiration. Again, let people know that you’re aware of what is influencing you. This allows you to highlight how you are making it your own.

• For more ideas on how to channel Lady Gaga, check out my pal Stanford’s post called Lady Gaga’s 8-point guide to larger than life blogging. It’s an amazing chain of thoughts he has in there.

Are you in touch with your inner Lady Gaga?

Are you building on the resources around you while holding true to your own unique personality, voice, and mission? Are you worried that you might be straying too much towards those who have gone before?

Would Madonna be flattered or would she call you a copycat?

And most importantly, how can I help?

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. Rufus Dogg says

    January 22, 2011 at 1:15 pm

    Not intended to be a plug for http://letsblogoff.com but that little project has opened my eyes to how we can talk about the same theme but have a very different point of view on it! Like creativity, death, money, isolation, holidays, laughter, etc. Each of these themes have been challenged to bloggers every other week and I am consistently amazed at how each takes up the theme.

    Some are personal stories that never would have been told without the prompting; others are focused on the theme within the industry the writer works in. Still others are fantasy musings on a world imagined but not yet made.

    I believe in the infinity of human imagination, even if all the ideas that could ever be imagined have already been expressed. Somewhere, someone has not yet thought of something in the exact same way as anybody else, leading to changing your point of view.

    That is what Lady GaGa is to bloggers. A bad romance of words and imagination.

    Reply
    • Margie Clayman says

      January 23, 2011 at 8:41 am

      Oh, go ahead and plug #letsblogoff! It’s a great idea and a great example. In that scenario, people absolutely know that they’re going to be blogging on the same topic, but the end result is that everyone takes it in his or her own direction and you end up with a great variety of perspectives.

      So it can be with any sort of Social Media situation. You may talk about the same topic sometimes. You may want to get the same lesson across sometimes. But if you do it your way and stay true to your own way of saying it – you’re Gaga! 🙂

      Reply
  2. GrandMaOnDeck says

    January 23, 2011 at 8:55 am

    Every one is inspired by something. Everyone has roll models. But it is the way you see it
    that is uniquely your own. People are human and will say “copycat” but stay true to your beliefs and how you feel.

    Reply
    • Margie Clayman says

      January 24, 2011 at 8:45 am

      Exactly right. Well said!

      Reply
  3. Melody says

    January 23, 2011 at 10:58 pm

    Excellent thoughts! I’m quite the Madonna fan too. I think when we infuse our own personalities and passions into our blog writings, our blog posts will naturally take own their own unique life and persona.

    Reply
    • Margie Clayman says

      January 24, 2011 at 8:46 am

      Agreed. I think that concept needs to override any fear about maybe covering a topic that someone else has written about. If you aren’t plagiarizing, and if you are approaching the subject in your own unique way, you’re good to go.

      Reply
  4. Raul Colon says

    January 24, 2011 at 8:39 am

    Margie,

    This is awesome just last week I had someone create a post on Lady Gaga and how from a Marketing StandPoint she is a Monster Brand… I will share it with them.

    The only request I make if you are vegetarian or vegan … how ok is it to put your meat dress on.. LOL

    Great way to explain what originality should be!

    Reply
    • Margie Clayman says

      January 24, 2011 at 8:46 am

      Well okay. We can make your dress out of soy crumbles 🙂

      Reply

Trackbacks

  1. Tweets that mention Madonna, Lady Gaga, and You | Margie's Library of Marketing Musings and Morsels -- Topsy.com says:
    January 22, 2011 at 3:26 pm

    […] This post was mentioned on Twitter by Hot In Pop Music and Stanford Smith, Marjorie Clayman. Marjorie Clayman said: Madonna, Lady Gaga, and you: http://bit.ly/gyEUUT […]

    Reply

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