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Marietta, OH

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Making My Lists and Remaking Them Twice

April 3, 2011 by Margie Clayman 7 Comments

This post is by Kat Caverly. In 2005 photographer/graphic designer Kat Caverly founded NoEvil Productions with her husband Thomas Hudson Reeve, a filmmaker. Together they have created over 1000 ecard designs, also producing the voice, sound effects and music. In 2009 Kat proudly gave birth to Greetums.com, her very first own greeting card company.

A few days ago, I wrote a post called The Case Against Twitter Lists and Facebook Filters. A few people agreed with me, but several other people said, “Are you crazy? I use lists all of the time!” One of those people was Ms. Caverly. So I asked her to write up why she likes lists for engagement. Here is what she wrote!

I came to Twitter to meet and greet people. Striking up conversations and engaging strangers is one of the things I did best when I was photographing people on the streets of Manhattan, and this skill translated quite well online, particularly on Twitter.

But my main timeline became a nightmare when I reached over 300 accounts I was following. By the time I surpassed 500 I was no longer able to keep track of anyone in particular. Fortunately I hit this milestone around the same time as the introduction of Twitter Lists.

I had already started to use TweetDeck, one of the most popular 3rd party apps for tweeting and I soon learned that I could use it to display List columns, as well as mentions and direct messages. But it took me a few months to grasp a subtler tool —private versus public lists.

At first I just created public lists, which ended up being a kind of community acknowledgment; a bit of social currency. I wanted to be able to pay special attention to the deeper relationships that were being developed. I am honestly interested in what people are sharing.

I started to look for new interesting people via the lists that I was being added to until a new service launched—Formulists. On the surface this seemed to be a wonderful tool. I in fact still use it but only for private lists. I believe that anything important should be manually updated and maintained. And relationships with people are important, however casual or lightweight.

I use private lists to help me organize and analyze new followers. I use public lists to help me socialize with the people whose tweets I follow or have followed in the past. I took many months to get my set of lists just right so that I get the information I want easily and quickly. Next? #Hashtag chats to meet like-minded as well as different minded people active on Twitter!

This is post #23 in The Engagement Series! If you are worried about missing a post, hit that good ole “subscribe” button!

Photo Credit: Illumination, photo Thomas Hudson Reeve, model: Kat Caverly

Filed Under: Marketing Talk

Reader Interactions

Comments

  1. Jason Sokol says

    April 3, 2011 at 8:32 am

    Kat,

    Great ideas. I’ve been using public lists for a long time now; however, I have not tried private lists as of yet. The technique you mentioned in the post makes a ton of sense.

    Thanks for sharing,

    @jwsokol

    Reply
    • Kat Caverly says

      April 3, 2011 at 5:01 pm

      Thanks Jason. I have to admit there was an element of trial and error until I found what worked for me. See what works for you!

      Reply
  2. charliesaidthat says

    April 3, 2011 at 9:00 am

    I still find that Twitter lists are hard to use from mobile devices (where I spend a lot of my Twitter time.)

    I also find the fact that you can only create 20 is frustrating. I like using them as social currency for events I attend as well as segmenting and analysing my followers.

    I hope that Twitter will continue to develop and expand the list features.

    Reply
    • Raul Colon says

      April 3, 2011 at 9:22 am

      What mobile application are you using for Twitter? The twitter app on the iphone does a pretty decent job to read your lists. Creating them I have to agree with you they can become tricky.

      Reply
    • Kat Caverly says

      April 3, 2011 at 5:02 pm

      I’m with you Charlie, I wish Twitter gave us unlimited lists!

      Reply
  3. Raul Colon says

    April 3, 2011 at 9:25 am

    I have been experimenting with lists since they came out. I have different uses for them and I am always switching them around. This last week since I am going to a conference I created a list of speakers and attendees so I can keep a closer eye on them and see who I can meet and what they are up too.

    Something I have been doing lately is that I take the recent people that followed me and added them to a list for a few weeks. Therefore I can get to know people that have just followed me (I usually keep that list in private) .

    I think lists help me stay in touch with the people I might forget to reach out or I might miss on my regular twitter stream.

    Reply
  4. Kat Caverly says

    April 3, 2011 at 5:03 pm

    Raul have you tried Formulist yet? For what you have described a private automated Formulist can be very useful.

    Reply

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