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Revisiting the “Giving Tree”

February 8, 2011 by Margie Clayman 10 Comments

This wonderful guest post is by Mark Robertson. Have a talk with him on Twitter @markosul. A new friend with some great ideas – thanks for this post, Mark!

When was the last time you were lost in a picture book? Are there certain images, words, storylines—even smells—that seem seared into your memory?

I can remember when my mom read me “Runaway Bunny,” by Margaret Wise Brown. I recall being fully absorbed in the images, and can feel the mother bunny’s fierce, almost supernatural love for her rebellious son. How did Brown know what was written in my three-year old soul? How did he know my mommy was Mother Superior—and the sense immense love and dense loyalty it transmitted?

I didn’t know that “Where the Wild Things Are” was a parable of the primal nature—especially among boys—to enter the “shadow world” of adventure. All I knew that it was gripping, that MAX was MARK and that Sednak articulated my deepest stuff in images and an economy of words.

How did these stories capture my soul, lift me into flights of the imagination, and take me back to a richer homeland, “where the soup is still hot”?

Picture books and blogging

My reflection on the power of storybooks has made me think of ways these “hypnotic powers” can be applied to internet writing. The trifecta of image, word, and organic storytelling transmits deep meaning—simply and clearly. Like good blogging.

Very few children’s writers have the engaging power of Shel Silverstein. I began reading and writing independently, called by Silverstein’s “Invitation”:

If you are a dreamer, a wisher, a liar, A Hope-er, a Pray-er, a Magic Bean buyer, If you’re a pretender, come sit by my fire …

Silverstein had an appetite for the offbeat. Like me. But his poems and stories were also laced with the kind universal existential folklore that captures the primal joy and anguish that follows love’s absence.

Here are four simple writing lessons I’ve learned (read: am still learning) from Shel:

  • Simple line driven words and visuals (let’s not call it minimalism) are attractive because there is less visual information to digest. Create visual images that give only enough information—allow your reader to enjoy co-operation and co-creation. While few blogs are entirely black and white, attractive ones have a simple palette (see the earth tones and grayscale in Jonathon Mead’s Illuminated Mind).
  • Flex your love, not your vocabulary. Silverstein has rich understanding of human psychology (the “Giving Tree” is one of the finest examples of Carl Jung’s archetype of the anima), but simplifies BIG IDEAS it into small, elegant stories and poems.
  • All space on page or screen is real estate. Like poet William Carlos Williams, Silverstein used white space brilliantly. For example, the text of the poem “Falling Up,” seems to be pushing the child into the clouds. The left page is nearly empty. Lazy Jane drinks water by “waiting for the rain,” and the words fall from the top of the page into her mouth. Like poets, bloggers measure “real estate” in picas and pixels. All space is useful and can add or detract from the message.
  • Be fearless. Shel clearly had no qualms with nonsense, hilarity, and moments of transcendence. He tackles issues from laziness (“Lazy Jane”), overeating (“Hungry Mungry”), stupidity (“Smart”), peeing in the garden pots (“Gardener”), experimentation (“Alice”), to unconditional self-sacrificing love (“The Giving Tree”).

Perhaps “everything we need to know [about writing], we learned in kindergarten.” If so, Silverstein, Dr. Seuss, Sednak and the gang are here to remind us.

What are some elements from Silverstein that you see in your writing? Please feel free to help me add to my list of lessons we can learn from children’s literature.

Image by The Horton Group. http://www.sxc.hu/profile/hortongrou

Filed Under: Musings

Reader Interactions

Comments

  1. Raul Colon says

    February 8, 2011 at 7:42 am

    I really think I have to work with the Real Estate part because sometimes I decide to use more than I should.

    I think the power of a simple line driven word makes your message resonate and stay in your mind a lot longer.

    I think being fearless should be in every writer it is the only way you can truly be yourself and find your community your readers.

    Reply
  2. Mark says

    February 8, 2011 at 10:10 am

    Raul,

    I’m writing to myself re: real estate, line power, fearlessness, and so forth. For me, this represents a whole re-imagination of the power language in social media. We have much to learn from painters, sculptors, scientists–even urban planners!

    I remember playing SIM CITY–the Sims would only come if they like how you the provided space. This is more than metaphor: it is our matrix too.

    –m

    Reply
  3. Paul Flanigan says

    February 8, 2011 at 10:36 am

    I never read Shel when I was a kid, but picked it up with my own kids. Hello there. Where have YOU been?

    A couple things that I practice that I see in his work:

    1. Find good words to use. You don’t need to use $20 words, but a thesaurus is a great companion when you want a word that has a little more punch to it. I have even made up some words (in the spirit of the post) that seem to work.

    2. Tell a story. Not every post needs to be “Once upon a time…” but when you relate your point to a situation, it becomes much more human.

    I have even written poems before on my blog.

    It was wonderiffic.

    Reply
    • Mark says

      February 8, 2011 at 11:07 am

      Paul,

      (A) You are so right re: the thesaurus (it’s my favorite dinosaur =). I used to eschew it ($20?) as an educator. I’ve swallowed my pride, and seen it for what it is–a great tool that can do great things when used correctly. Like a jigsaw!

      (B) You’re preaching from my sou re: storytelling! I think the value of storytelling (&storylistening) will grow as the cost of knowledge decreases. I think it has more power to change a human heart than data. Stats, I’ve heard, can be “BS in a ball gown.” A heartfelt story never lies (or they file it in “fiction”).

      Wonderiffic words!

      –m

      Reply
  4. Shelley Ryan says

    February 8, 2011 at 10:42 am

    I am a Shel Silverstein addict. I appreciate — and have memorized — many of his poems for children, especially from Where the Sidewalk Ends, but don’t overlook his work for adult readers! Some people may find the images and messages in Different Dances offensive. I think many of them are profound.

    I like your idea of embracing Shel’s fearlessness and simplicity in communications, Mark. Maybe I’ll start imagining Shel looking over my shoulder as I write from now on. 😉

    Reply
  5. Paul Biedermann says

    February 17, 2011 at 10:35 am

    Very nice post, Mark! You hit on some very important points here that are missed by many, leading to a glut of cluttered communications, websites, advertising, etc.

    Storybooks are definitely a great way to learn to tell a great story and economy of language is key. Shel Silverstein and Maurice Sendak are two of my favorites as well.

    I also want to reinforce your thoughts on white space (negative space). Many marketers feel the urge to fill every square inch of real estate, otherwise it’s a wasted opportunity in their minds. Nothing could be further from the truth! Effective use of white space eliminates clutter and guides the eye to important content, framing the message. Of course, poor use of white space also exists, which just looks empty and incomplete — so best left in the hands of a professional!

    Reply

Trackbacks

  1. Tweets that mention Revisiting the “Giving Tree” | Margie's Library of Marketing Musings and Morsels -- Topsy.com says:
    February 8, 2011 at 7:29 am

    […] This post was mentioned on Twitter by Mark Robertson, Marjorie Clayman. Marjorie Clayman said: Fun guest post from @markosul today – Lessons from "the giving tree" : http://bit.ly/dGdJMN […]

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